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  • Posted: Jun 23, 2025
    Deadline: Not specified
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  • The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy. We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understat...
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    Sales Lead

    Job Purpose

    • To lead and drive sales operations for the bicycle product segment by managing channel networks, developing strategic partnerships, achieving revenue targets, and building a high-performing sales team to expand market share across key regions.

    Key Responsibilities
    Sales Strategy & Execution:

    • Design and implement effective sales strategies aligned with organizational goals.
    • Develop territory-wise sales plans and ensure timely execution by the team.
    • Track sales performance against targets and drive necessary interventions.

    Team Leadership:

    • Manage, coach, and mentor a team of sales executives and officers.
    • Set clear KPIs for the team and conduct regular performance reviews.
    • Identify training and development needs to build team capabilities.

    Channel Development & Management:

    • Build and expand the dealer/distributor network across urban and rural markets.
    • Negotiate channel margins, trade schemes, and incentives to drive partner engagement.
    • Resolve distributor/dealer issues promptly to ensure smooth operations.

    Key Account & Institutional Sales:

    • Identify and develop large-volume B2B and institutional opportunities (e.g., delivery companies, government programs, NGOs).
    • Build long-term relationships with key accounts to ensure repeat business.

    Market Intelligence & Expansion:

    • Analyze market trends, competitor moves, pricing strategies, and consumer behavior.
    • Recommend new market entries, product positioning, and pricing policies.

    Sales Reporting & Forecasting:

    • Maintain accurate sales forecasts, pipeline tracking, and performance reports.
    • Report monthly to senior management on progress, challenges, and action plans.

    Key Performance Indicators (KPIs)

    • Achievement of revenue and volume targets.
    • Growth in channel base and geographic reach.
    • Team productivity and retention.
    • Dealer satisfaction and loyalty index.
    • Market share improvement.

    Qualifications & Experience

    • Education: Bachelor’s degree in Business, Marketing, or related field.
    • Experience: 5–8 years in sales leadership roles, preferably in bicycles, two-wheelers, consumer durables, or FMCG.

    Skills:

    • Strong leadership and people management skills.
    • Proven ability to scale sales and manage multi-location teams.
    • Excellent negotiation, communication, and analytical skills.
    • Familiarity with CRM tools and basic financial concepts.

    Other Requirements:

    • Willingness to travel across multiple regions.
    • Passion for bicycles, mobility, or fitness products is a plus.

    go to method of application »

    Retail Sales Executive

    Job Responsibilities
    In-Store Sales:

    • Greet and assist customers in the showroom, providing product knowledge, recommendations, and support to help them find the perfect bicycle or accessory.
    • Maintain a clean, organized, and visually appealing showroom to enhance the customer experience.
    • Process sales transactions accurately using the point-of-sale system / ERP.
    • Achieve Sales targets (Monthly/ Quarterly / Annual)
    • Ensure product prices are on all bicycles at all times
    • Keep track of inventory levels and restock items as needed.
    • Resolve customer inquiries, concerns, and complaints professionally and efficiently.
    • Develop strategies to get referral from existing customers.
    • Ensure availability of products and proper merchandizing at the retail outlets
    • Ensure adequate stock of SKUs in all stores (with the right colors and sizes)

    Field Sales Activities:

    • Conduct field sales activities in the vicinity of the showroom to attract new customers and increase foot traffic.
    • Distribute promotional materials and engage with potential customers to introduce Simba Planet and its product offerings.
    • Identify and approach local businesses, schools, and community organizations for potential sales opportunities.
    • Represent company in field sales and marketing events like activations, trade shows, events etc.

    Requirements

    • Candidates should possess relevant qualifications with 4 - 10 years work experience.

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    Channel Sales Executive

    Job Summary

    • To drive the sales of bicycles through an effective network of channel partners (dealers, distributors, retailers) by building strong relationships, managing sales targets, and expanding market presence.

    Key Responsibilities
    Channel Management:

    • Develop and maintain strong relationships with existing dealers and distributors.
    • Identify, appoint, and onboard new dealers and retail partners in assigned territories.
    • Ensure channel partners are properly trained on product offerings, sales techniques, and brand positioning.

    Sales & Target Achievement:

    • Achieve monthly, quarterly, and annual sales targets.
    • Drive secondary sales (sales to end customers) through channel partners.
    • Monitor and support dealer sell-out initiatives.

    Market Development:

    • Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.
    • Organize and participate in local promotional activities, events, and exhibitions to drive brand visibility.

    Inventory & Order Management:

    • Ensure adequate inventory at distributor and dealer points.
    • Coordinate order placement, fulfillment, and payment collections.

    Reporting & MIS:

    • Provide regular sales updates, forecasts, and market intelligence reports to management.
    • Maintain accurate dealer and distributor databases.

    Customer Support:

    • Address and resolve dealer and end-customer concerns promptly.
    • Ensure after-sales service support through the proper channel.

    Key Performance Indicators (KPIs)

    • Achievement of sales targets.
    • Growth in channel partner network.
    • Dealer engagement and satisfaction scores.
    • Inventory turnover ratio.
    • Collection efficiency (payment recovery).

    Key Requirements

    • Education: Graduate in Business Administration, Marketing, or related fields. MBA preferred.
    • Experience: 5 - 10 years of experience in channel sales, preferably in bicycles, two-wheelers, sports goods, or related industries.

    Skills:

    • Strong negotiation and relationship management skills.
    • Excellent communication and interpersonal abilities.
    • Analytical mindset with basic proficiency in MS Office (Excel, PowerPoint, Word).
    • Energetic, self-motivated, and target-oriented.

    Other Requirements:

    • Willingness to travel extensively within the assigned territory.
    • Passion for cycling or fitness is an added advantage.

    go to method of application »

    Data Analyst / Data MIS Analyst (Senior)

    Role Summary

    • We are seeking a data-driven professional to lead our education and impact analytics.
    • As a Senior Data Analyst, you’ll drive data initiatives that inform key product and policy decisions across our education financing programs.
    • You will design systems that help us understand the economics of schools, education access, and student progress in Nigeria.

    Key Responsibilities

    • Lead data collection and analysis on education costs in public and private schools
    • Build a database of private schools categorized by type, location, and registration status
    • Analyze and visualize data on learning outcomes, school trends, and family education financing
    • Oversee periodic “State of Education” reporting initiatives
    • Support our student loan program by analyzing borrower segments and repayment patterns
    • Mentor junior data team members and manage workflows

    Requirements

    • 3–6 years of data analytics experience
    • Strong skills in SQL, Python or R, and data visualization tools (Power BI/Tableau)
    • Experience with survey design, field data collection, or impact analysis preferred
    • Experience in education, financial inclusion, or development sectors is a strong plus

    Method of Application

    Interested and qualified candidates should send their updated CV to: careers@simba.com.ng using the job title as the subject of the mail.

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