Channel Sales Executive at Simba Group

Job Summary

• To drive the sales of bicycles through an effective network of channel partners (dealers, distributors, retailers) by building strong relationships, managing sales targets, and expanding market presence.

Key Responsibilities
Channel Management:

• Develop and maintain strong relationships with existing dealers and distributors.
• Identify, appoint, and onboard new dealers and retail partners in assigned territories.
• Ensure channel partners are properly trained on product offerings, sales techniques, and brand positioning.

Sales & Target Achievement:

• Achieve monthly, quarterly, and annual sales targets.
• Drive secondary sales (sales to end customers) through channel partners.
• Monitor and support dealer sell-out initiatives.

Market Development:

• Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.
• Organize and participate in local promotional activities, events, and exhibitions to drive brand visibility.

Inventory & Order Management:

• Ensure adequate inventory at distributor and dealer points.
• Coordinate order placement, fulfillment, and payment collections.

Reporting & MIS:

• Provide regular sales updates, forecasts, and market intelligence reports to management.
• Maintain accurate dealer and distributor databases.

Customer Support:

• Address and resolve dealer and end-customer concerns promptly.
• Ensure after-sales service support through the proper channel.

Key Performance Indicators (KPIs)

• Achievement of sales targets.
• Growth in channel partner network.
• Dealer engagement and satisfaction scores.
• Inventory turnover ratio.
• Collection efficiency (payment recovery).

Key Requirements

• Education: Graduate in Business Administration, Marketing, or related fields. MBA preferred.
• Experience: 5 - 10 years of experience in channel sales, preferably in bicycles, two-wheelers, sports goods, or related industries.

Skills:

• Strong negotiation and relationship management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with basic proficiency in MS Office (Excel, PowerPoint, Word).
• Energetic, self-motivated, and target-oriented.

Other Requirements:

• Willingness to travel extensively within the assigned territory.
• Passion for cycling or fitness is an added advantage.