Writer will be responsible for producing high‑quality written content that aligns with IfeanHealth’s narrative architecture, brand positioning, and strategic communications objectives. This includes developing articles, reports, op‑eds, patient stories, research‑backed insights, and thought leadership content.
The ideal candidate is a strong storyteller, a rigorous researcher, and a strategic communicator with the ability to translate complex health data into compelling, accessible narratives.
Key Responsibilities
Content Development & Thought Leadership
- Produce high‑quality articles, reports, op‑eds, blog posts, and storytelling pieces aligned with IfeanHealth’s narrative frames.
- Develop thought leadership content that positions IfeanHealth as a national voice in preventive health, rehabilitation, disability inclusion, and social impact.
- Write long‑form content for the website, newsletters, media publications, and other communications channels.
- Craft compelling patient stories, community impact narratives, and expert‑driven insights.
Research & Insight Generation
- Conduct deep research on preventive health, prosthetics, wellness, mental health, disability inclusion, and public health trends.
- Translate research findings into accessible, engaging content for diverse audiences.
- Collaborate with subject‑matter experts to ensure accuracy and depth.
SEO‑Optimised Writing
- Apply basic SEO principles to improve discoverability of articles and digital content.
- Conduct keyword research and integrate SEO best practices into content structure, headlines, and metadata.
- Support the optimisation of website content to increase organic traffic and search visibility.
Cross‑Platform Content Adaptation
- Adapt long‑form content into short‑form versions for social media, newsletters, and multimedia formats.
- Collaborate with designers and videographers to produce integrated content (graphics, videos, infographics).
- Ensure consistency of tone, messaging, and brand voice across all platforms.
Editorial Quality & Brand Alignment
- Maintain high editorial standards, which includes clarity, accuracy, empathy, and narrative strength.
- Ensure all content aligns with IfeanHealth’s brand identity, messaging framework, and communications strategy.
- Review and refine drafts to ensure quality, coherence, and impact.
Decision‑Making Authority & Collaboration
Direct Responsibilities
- Full ownership of content development, research, and editorial writing.
- Authority to propose content ideas, themes, and storytelling angles aligned with strategic priorities.
- Ability to recommend improvements to content workflows and editorial processes.
Ideal Candidate Profile
Experience & Qualifications
- Bachelor’s degree in English, Communications, Journalism, Public Health, Social Sciences, or related field.
- 3–6 years of professional writing experience (health, development, social impact, or corporate communications preferred).
- Demonstrated ability to produce high‑quality articles, reports, and thought leadership content.
- Experience conducting research and translating insights into compelling narratives.
- Basic SEO knowledge and familiarity with digital content optimisation.
Key Competencies & Attributes
- Exceptional Writer: Strong command of language, storytelling, and narrative structure.
- Research‑Driven: Ability to gather, analyse, and synthesise information from multiple sources.
- Strategic Communicator: Understands how content supports brand positioning and audience engagement.
- Empathetic Storyteller: Sensitive to patient experiences and able to write with compassion and respect.
- Detail‑Oriented: Produces polished, accurate, and well‑structured content.
- Collaborative: Works well with cross‑functional teams and subject‑matter experts.
- Digitally Savvy: Comfortable with SEO tools, content management systems, and digital publishing tools.
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