Social Media Strategist at Amani Advisory

Job Summary

• The Social Media Strategist will be responsible for managing and elevating the brand’s digital presence across all platforms.
• This role requires a highly creative, strategic, and proactive individual with strong content creation skills and the ability to drive engagement, visibility, and measurable growth.

Key Responsibilities
Social Media Management & Content Creation:

• Manage all brand social media platforms including Instagram, TikTok, WhatsApp, X (Twitter), and Facebook.
• Create, plan, and execute structured content calendars aligned with brand goals.
• Develop engaging content including reels, videos, carousel posts, and stories.
• Capture real-time content during fittings, photoshoots, campaigns, and live events.
• Ensure consistent posting and brand voice across all platforms.

Strategy Development & Growth:

• Develop and implement goal-driven social media strategies.
• Identify trends and leverage them to increase engagement and brand awareness.
• Identify influencer, partnership, and collaboration opportunities.
• Assist in managing influencer relationships and brand collaborations.

Engagement & Community Management:

• Monitor and respond to messages, comments, and customer inquiries.
• Build and maintain strong online community relationships.
• Ensure timely responses and professional communication.

Analytics & Reporting:

• Track performance using social media analytics tools.
• Prepare monthly reports with insights and recommendations.
• Optimize strategies based on data and performance.

Team Collaboration & Supervision:

• Work closely with Creative, Production, and Marketing teams.
• Supervise social media interns and ensure timely content execution.
• Support marketing campaigns and brand initiatives.

Required Skills & Competencies

• HND/BSc in Marketing, Mass Communication, or related field.
• Minimum of 2–3 years’ experience as a Social Media Strategist or Manager.
• Experience in a fashion brand is a strong advantage.
• Strong iPhone content creation and video editing skills (CapCut, InShot, etc.).
• Proficiency in Canva, Adobe Illustrator, or related design tools.
• Strong copywriting and communication skills.
• Knowledge of social media analytics tools.
• Experience with paid ads and promotions.
• Strong organizational and time management skills.
• Ability to work in a fast-paced environment.