Social Media Manager at Fitted

Job Description

• The Social Media Manager role helps build, grow and manage the community of stakeholders of Fitted via all relevant social media channels.
• Their goal is to help build a community and cost effectively draw stakeholders into the Fitted® ethos.

They engage in the following activities:

• Content creation:
  • Resounding the fundamental principles of the brand through deeply insightful and refreshingly honest content narratives
  • Development of stellar, engaging content spanning copy, photos, videos, animation, music, sound, and others
  • Tailoring of created content to style of specific platform
• Planning & scheduling:
  • Develop and plan social marketing campaigns in tandem with Management + Marketing team to affect business metrics
  • Creation of high-quality documents that cover all aspects of the plan – including expected affected metrics of campaign
  • Synthesis of campaing goals into cross-platform content formats
  • Develop budgets and recommend allocation of funds to content creation and promotion
• Execution of campaigns:
  • Executing social marketing campaigns
  • Live management of campaigns to optimize performance based on feedback on general social media metrics & specific business metrics
  • Cross-platform campaign execution: Strong candidates will change content style to match appropriate behaviour on different social media platforms
  • Skills with sponsorship negotiations, physical event planning and partnerships is a strong plus
• Reporting & Analytics:
  • Creation of periodic reports on social media accounts on standard metrics as well as Fitted specific metrics
  • Retrospective reviews of campaigns – what went well, what didn’t, what we should improve on
• Grow Company accounts:
  • Expand company social media presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and Snapchat
  • Investigate and recommend new social media platforms for proliferating business goals
• Research:
  • Monitoring activity of company competitors
  • Development of reports on learnings from market trends
• Innovation:
  • Partner with the Design Team, Operations Team, and Management to devise new innovative ways of delivering exceptional value to consumers in novel ways.
  • This may extend as far packaging , attention-catching freebies, etc.
• Management of regular communication schedules to stakeholders – e-newsletters, web page and blog content, or social media messages in tandem with the marketing team.

Qualifications and Skills

• Bachelor’s Degree in Business, Marketing, Communication or related discipline
• 1 - 3 years directly relevant work experience:
  • Excellent content creation skills – copywriting, graphic design, web design
  • Strong design skills – good sense of what looks good
  • SEO optimization
  • Social Media Management / Brand Marketing experience
• Data Collection and Analysis
  • Excellent analytical skills – comfortable with analysing, presenting and writing reports on marketing campaign performance in line with standard + specific metrics
  • Strong capabilities around automating performance a strong plus
• Strong Verbal and Written Communication Skills
• Impeccable attention to Detail
• Creative Problem-Solving Skills
• Identification of major new trends and technologies in the social media marketing industry
• Strong brand awareness & tapped into modern global culture
• Strategic and business acumen.

Ideal Candidate:

• Self-motivated, passionate story-teller with a keen and insightful understanding of social media and the mindset of different stakeholders.
• Ideal candidates will have experience growing a community – which is very different from simply planning posts.
• Every insight you have about social media should translate into an ability to craft enviable niches within stakeholder mindsets with the core ethos of the Company.
• They will have flair for communications, marketing and relationship management.
• The candidate will have had experiences using hard and soft data (metrics and numbers, perception and sentiment) to determine success of social media, SEO marketing and other campaigns.
• They would be familiar with creating and presenting reports showcasing performance of metrics against targets for digital marketing campaigns spanning social media, search engine, etc.
• Prior experience should have tasked them with brainstorming ideas to address key metrics in existing campaigns, or devising new innovative ways to connect with an audience for new ones.
• An eye for design is essential to success in this role.

Salary
Negotiable & Competitive.