About the Role
This is not an HR or internal employee training role. We are looking for a Channel Training Specialist to focus 100% on our external business partners—our distributors and retail outlets owners.
You will be the driving force behind equipping our distributors with the product knowledge, sales skills, and operational guidelines they need to succeed. Your work will directly impact the company’s revenue growth. If you enjoy creating systems, writing compelling training materials, analyzing performance data and working with business owners, this role is for you.
Key Responsibilities
Training Content Development
- Develop and design comprehensive training materials (PowerPoint presentations, manuals, and handbooks) specifically tailored for new outlet openings and existing distributors.
- Write clear, professional, and persuasive training scripts, store operation guidelines, and sales playbooks for our distributors.
- Adapt complex product or company information into simple, actionable content that dealers can easily understand and implement.
Training Program Execution
- Plan and execute training sessions (physical workshops or virtual via Zoom/Teams) for new and existing outlet owners and distributors.
- Manage the end-to-end logistics of training: scheduling, venue coordination, and participant communication (using WhatsApp, email, etc.) .
- Travel occasionally to new outlet locations to conduct on-site training and store opening support .
Training System & Process Design
- Design and implement the company’s external training framework.
- Create and manage the process for trainer/lecturer management and evaluation (even if you are the main trainer, this involves tracking performance and quality).
Data Analysis & Performance Tracking
- Analyze training impact using data: Track key performance indicators (KPIs) such as dealer sales performance, store audit scores, and training attendance rates to measure the effectiveness of training programs.
- Prepare simple weekly or monthly reports using Excel (pivot tables, basic charts) to present findings to management.
- Familiarity with data analysis tools/platforms: Comfortable using (or willingness to learn) tools like Power BI, SPSS to extract insights about dealer performance post-training.
Evaluation & Reporting
- Develop assessment tools to measure the effectiveness of training programs.
- Collect feedback from distributors and analyze sales performance data post-training to measure ROI and refine future content.
Communication & Stakeholder Management
- Serve as the main point of contact for trainers/lecturers involved in the program.
- Use WhatsApp Business / WhatsApp Groups effectively to broadcast training updates, share daily tips, and engage with the dealer community.
Qualifications & Requirements
Education & Experience:
- Bachelor’s Degree and above in Business Administration, Marketing, Education, English, or a related field.
- 1-2 years of experience in a training role, specifically within sales, retail, or channel/dealer/distributor management.
- Experience working in Healthcare/Pharmacy/ FMCG, Electronics, Fashion Retail, is a strong advantage.
Skills & Competencies:
- Exceptional Writing & Documentation Skills (MUST-HAVE):
- You will be writing official documents that dealers will keep and reference. Therefore, you must possess excellent business writing skills in English, capable of producing error-free, professional, and clear documents (PPT scripts, store policies, guidelines).
- Ability to translate complex business ideas into simple, dealer-friendly language.
- PPT & Content Design:
- Highly proficient in Microsoft PowerPoint (designing visually appealing and professional decks) .
- Ability to use Canva or basic design tools to enhance training materials is a plus.
- Data Analysis & Tool Proficiency:
- Strong proficiency in Microsoft Excel (sorting data, creating pivot tables, basic formulas, charts).
- Familiarity with data analysis platforms (e.g., Power BI, SPSS) is a strong advantage.
- Ability to interpret numbers and translate them into actionable business recommendations.
- Process Orientation:
- Proven ability to design systems, workflows, and checklists.
- Experience in setting up evaluation forms and tracking training effectiveness.
- Communication & Tech Savvy:
- Comfortable using WhatsApp for professional communication and broadcast messaging.
- Familiarity with virtual training tools (Zoom, Team).
Personal Attributes:
- Business Acumen: You understand that training is not just an event; it’s a tool to drive sales and reduce dealer mistakes.
- Highly Organized: Ability to manage multiple training schedules and different dealer needs simultaneously.
- Professional Presence: Confidence to stand in front of a room full of distributors and deliver content effectively.
- Analytical Mindset: You don\'t just collect data; you ask \"Why?\" and \"What\'s next?\"
Nice to Have (Added Advantage)
- Experience as a freelance writer or content creator (demonstrating your writing ability).
- Experience working in a franchise or distributor network business model.
- Ability to speak local Nigerian languages (Yoruba, Hausa, Igbo) to connect better with dealers in different regions.
- Certification in Training (e.g., CIPD, Train the Trainer programs).
Interview will be conducted at our Head Office in Ikoyi, Lagos State and successful candidates will undergo a two weeks’ training at the same location before commencement of full job responsibilities.
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About the Role
We are looking for a creative and versatile Content and Social Media Executive to join our team. In this role, you will be the voice of our brand. You will be responsible for creating compelling marketing copies, managing our social media presence, and leveraging modern tools (including AI) to enhance our brand visibility. You should be comfortable with writing, designing, and editing videos to tell our brand\'s story effectively.
Key Responsibilities
Content Creation & Copywriting
- Write engaging and persuasive copy for company brochures, flyers, corporate presentations, and press releases.
- Develop creative content (posts, stories, articles) for social media platforms including Instagram, Facebook, LinkedIn, TikTok, and X.
- Ensure all content aligns with the brand’s voice and marketing objectives.
Social Media & Brand Management
- Manage the daily content calendar; schedule posts and engage with the online community.
- Monitor social media trends in Nigeria and globally to create timely and relevant content.
- Track social media performance (reach, engagement, conversions) and provide monthly reports with insights for improvement.
Leveraging AI Tools for Efficiency
- Utilize AI tools (such as ChatGPT, Gemini) to brainstorm content ideas, generate drafts, and optimize content for better engagement.
- Stay updated on new AI trends that can improve workflow and content quality.
Basic Design & Video Editing
- Design simple but visually appealing graphics for social media using tools like Canva or Adobe Photoshop.
- Shoot, edit, and produce short-form video content (Reels, TikTok videos) using mobile apps or software like CapCut or Adobe Premiere Pro.
Qualifications & Requirements
Education & Experience:
- Bachelor’s Degree and above in Mass Communication, English, Marketing, Advertisement, Media or related fields.
- 1–2 years of proven experience in content creation, social media management, or digital marketing.
Skills & Competencies:
- Excellent English Writing Skills: Must possess strong command of the English language, with the ability to write grammatically correct, engaging, and error-free content.
- Social Media Savvy: Deep understanding of Nigerian social media landscape (slang, trends, user behavior).
- AI Proficiency: Willingness and ability to use AI tools to speed up content creation.
- Design Skills: Proficiency in a design tool is mandatory.
- Video Editing: Must be able to edit vertical videos (Reels/TikTok) using CapCut or similar apps.
Personal Attributes:
- Creative Thinker: You don’t just post; you create ideas that start conversations.
- Attention to Detail: You notice when a comma is out of place or an image is slightly pixelated.
- Self-Starter: Ability to work with minimal supervision and meet deadlines.
Nice to Have (Added Advantage)
- Experience running a personal social media page (Instagram/TikTok) with decent following or engagement.
- Experience working with a famous brand in Nigeria, e.g., Fashion / Healthcare / Pharmacy / Food & Beverage.
- Basic photography or videography skills using a smartphone.
- Knowledge of basic SEO principles for content writing.
Why KEDI?
- Be part of a prestigious, expanding multinational Company
- A collaborative, energetic work environment
- Competitive compensation package—we prioritize staff welfare and career development
Interview will be conducted at our Head Office in Ikoyi, Lagos State and successful candidates will undergo a two weeks’ training at the same location before commencement of full job responsibilities.
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