Digital Marketing Manager at CashXpress Nigeria Limited

ROLE OVERVIEW:

This posting covers a spectrum of marketing-focused roles at CashXpress Nigeria, from executive leadership (CMO) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer). Reports to the  Board of Directors/shareholders and MD and collaborates with Product, Finance, Analytics, Compliance, IT and Customer Service teams.

KEY RESPONSIBILITIES BY ROLE: 

Chief Marketing Officer (CMO)

• Set the overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls.
• Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research.
• Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships.
• Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience.
• Represent CashXpress in public forums, media engagements, and investor relations as appropriate.
• Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan-originations and app installs.
• Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships.
• Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates).
• Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards.
• Lead performance reporting to senior leadership and Board as needed.
• Support CRM/marketing automation, segmentation, and lifecycle campaigns (on-boarding, onboarding optimization, retention).
• Coordinate with Compliance to ensure all marketing materials meet regulatory requirements.
• Identify and secure partnerships that accelerate growth (fintechs, banks, mobile operators, retailers, agent networks, merchants).
• Explore new distribution channels, co-branded campaigns, and product integrations to expand reach.
• Conduct market research to uncover customer needs, competition, and pricing opportunities.
• Manage partnership governance, performance tracking, and contract negotiations.

Required qualifications and experience (common core):

• Proven experience in fintech/digital lending marketing, growth, or business development in Nigeria.
• Demonstrated ability to drive user acquisition, activation, and loan origination through digital channels.
• Strong understanding of Nigerian regulatory considerations for financial advertising, data privacy, and consumer protection.
• Data-driven mindset with proficiency in analytics tools, attribution modeling, and KPI-driven decision-making.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with marketing tech stacks (CRM, marketing automation, analytics, content management) and martech integrations.
• Bachelor’s degree required; MBA or advanced marketing/finance qualification preferred.