Social Media Inbound Officer at Aspom Travel Agency

Key Responsibilities

• Develop, implement, and manage social media strategies aligned with company goals.
• Create engaging, high-quality content (graphics, videos, captions) tailored to each platform.
• Schedule, post, and monitor content across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Grow and manage the company’s social media communities, responding to comments and messages promptly.
• Collaborate with marketing, design, and sales teams to support campaigns and promotions.
• Monitor social media metrics, analyze performance, and prepare regular reports with actionable insights.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage social media advertising campaigns (optional, if applicable).

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, trends, and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.

SEO Skills & Competency Description:

• Search Engine Optimization (SEO): Proven ability to optimize website content and social media posts to improve organic search visibility and drive traffic. Skilled in keyword research, on-page SEO, meta descriptions, header tags, and internal linking strategies.
• Content Optimization: Able to create SEO-friendly content that aligns with target audience interests while adhering to best practices for search engines.
• Analytics & Performance Tracking: Experienced in using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to monitor website performance, analyze traffic patterns, and adjust strategies for maximum results.
• Technical SEO Awareness: Knowledge of site structure, URL optimization, page speed, mobile-friendliness, and other technical factors that influence search rankings.