Social Media Consultant at Okedejapah Trauma Victims Initiative

Key Responsibilities:

1. Social Media Strategy Development:

   • Develop a comprehensive social media strategy aligned with OTVI’s mission, vision, and goals.

   • Identify key target audiences and create tailored content strategies to engage them effectively.

2. Platform Setup and Optimisation:

   • Create and optimise social media profiles across relevant platforms (e.g., Facebook, Twitter, Instagram, Youtube, and LinkedIn).

   • Ensure all profiles are consistent with OTVI’s brand identity.

3. Content Creation and Management:

   • Develop a content calendar focusing on awareness campaigns, educational content, survivor stories, and advocacy efforts.

   • Create and curate high-quality content, including graphics, videos, and blog posts.

4. Community Engagement:

   • Foster and grow OTVI’s online community by responding to comments and messages and engaging with followers.

   • Implement strategies to increase follower growth and engagement.

5. Campaign Management:

   • Plan and execute social media campaigns to support fundraising, advocacy, and awareness initiatives.

   • Utilise relevant hashtags, trends, and partnerships to maximise reach.

6. Analytics and Reporting:

   • Monitor social media performance using analytics tools and provide regular reports on key metrics (engagement, reach, and follower growth).

   • Adjust strategies based on data insights to improve effectiveness.

7. Collaboration and Training:

   • Work closely with OTVI’s leadership and other team members to align social media efforts with organisational objectives.

   • Provide training and guidance to internal staff on social media best practices.

Qualifications:

• Proven experience as a social media consultant or in a similar role, preferably in the non-profit sector.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent content creation skills, including writing, graphic design, and video production.
• Ability to develop and implement successful social media strategies from scratch.
• Familiarity with social media analytics tools (e.g., Google Analytics, Hootsuite).
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Experience working with organisations focused on trauma, mental health, or related fields.
• Knowledge of SEO, digital marketing, and online fundraising.

Compensation: Compensation is commensurate with experience and will be discussed during the interview.