Marketing & Growth Manager at WhistleBlowNG

The Role

We are looking for a highly capable, data-driven, and culturally attuned Marketing & Growth Manager to scale our platform to millions of Nigerians. You won't just be running native ads; you will be responsible for user acquisition, virality, community building, and establishing trust across diverse demographics in Nigeria.

Key Responsibilities

• User Acquisition & Growth: Design and execute scalable strategies to acquire users across Nigeria, utilizing organic (social, SEO, content) and paid channels.
• Virality & Network Effects: Develop campaigns and features that incentivize users to organically share the platform within their communities and networks.
• Brand & Trust Building: Establish WhistleBlowNG as a safe, credible, and essential tool for Nigerians. Manage public relations, partnerships with CSOs (Civil Society Organizations), and key influencers.
• Data Analytics: Set up tracking, analyze user behavior, and continuously optimize campaigns for lower CAC (Customer Acquisition Cost) and higher activation rates.
• Community Engagement: Foster an active online community and address user concerns regarding safety, anonymity, and impact.

Requirements

• Proven track record in growth marketing, user acquisition, or product marketing, specifically scaling consumer products within the Nigerian market.
• Deep understanding of Nigerian internet culture, social media platforms (Twitter, WhatsApp micro-communities, Facebook), and local languages/nuances.
• Strong analytical skills with experience in growth hacking and data-driven decision-making.
• Excellent written and verbal communication skills.
• A passion for social impact, civic tech, and creating a better Nigeria.