Digital Marketer / Creative Director at HandyPros

The Digital Marketer / Creative Director will lead all digital marketing, creative content development, and brand‑building initiatives across HandyPros and its sub‑brands—HandyPros Hospitality and HandyPros Studio.

Responsibilities include:

Digital Marketing Strategy & Execution

• Develop and implement comprehensive digital marketing strategies that increase brand visibility for HandyPros, HandyPros Hospitality, and HandyPros Studio.
• Plan and execute multi‑channel digital campaigns (SEO, SEM, email, social media, influencer marketing).
• Define target audience segments and tailor content strategies to each business unit.
• Monitor campaign performance using analytics tools and optimize for maximum ROI.

Content Creation & Creative Direction

• Lead content creation efforts across all brands, ensuring visually compelling and on‑brand output.
• Produce and direct high‑quality visual content (videos, photography, promo materials) using professional camera equipment.
• Collaborate with designers, editors, and creative teams to produce marketing materials for all divisions.
• Maintain creative standards and ensure consistency in messaging and visuals.

Social Media Management

Build, manage, and grow social media presence for:

• HandyPros Main Brand
• HandyPros Hospitality (professional cleaning & facility management services)
• HandyPros Studio (creative content, photography, cinematography)
• Develop social media calendars and publish engaging daily/weekly content.
• Track engagement, reach, audience growth, and platform performance metrics.
• Respond to messages, comments, and inquiries to foster brand engagement and customer trust.

Advertising & Promotions

• Manage and optimize paid advertising across Google Ads, Facebook, Instagram, TikTok, and other platforms.
• Develop targeted ad campaigns for each business segment.
• Monitor ad spend and analyze campaign results to improve visibility and conversions.
• Implement A/B testing to refine messaging, visuals, and offers.

Public Relations, Partnerships & Networking

• Leverage personal and brand social networks to amplify brand messaging.
• Initiate collaborations with influencers, creators, and industry partners.
• Manage PR communications and relationships to secure media coverage for the three business units.
• Represent HandyPros at industry events, exhibitions, and networking engagements.

Brand Development & Experience Management

• Ensure consistent brand messaging, tone, and visuals across HandyPros, HandyPros Hospitality, and HandyPros Studio.
• Strengthen brand identity through storytelling, community engagement, and creative expression.
• Design and run user engagement activities to gather insights on customer satisfaction and areas for improvement.
• Maintain brand guidelines and ensure all communication aligns with core values and mission.

Cross‑Department Collaboration

• Work with operations, customer service, and product teams to align marketing goals with business objectives.
• Support internal teams with promotional materials, presentations, and communication tools.
• Participate in strategy meetings to provide marketing insights and creative concepts.

HandyPros Hospitality

• Create campaigns showcasing cleaning, facility management, and hospitality service quality.
• Produce visually appealing before/after content and client testimonials.
• Develop targeted campaigns for real estate, corporate clients, and facility managers.

HandyPros Studio

• Manage studio brand awareness, bookings, and creative service promotions.
• Oversee content production shoots, editing workflow, and creative project execution.
• Promote studio services such as photography, videography, and digital content creation.