Social Media Manager at Confidence Microfinance Bank

About the Role

Confidence Microfinance Bank is hiring Social Media Manager to manage the Bank’s social media platforms in line with brand goals.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute content plans and posting schedules.
• Write clear, engaging captions and calls-to-action that align with brand voice.
• Monitor social media trends and adapt content to improve reach and engagement.
• Track and report on performance metrics such as engagement, reach, and growth.
• Identify growth opportunities, emerging platforms, and new content formats.

Content Creation & Management

• Create, curate, and publish high‑quality content (posts, videos, stories, reels, graphics).
• Maintain a consistent brand voice and visual identity across channels.
• Collaborate with design, marketing, and product teams to support campaigns.

Community Management

• Monitor comments, messages, and brand mentions; engage with followers in a timely, professional manner.
• Build strong online communities and nurture relationships with key audience segments.
• Manage influencer partnerships and user‑generated content initiatives.

Performance Targets        

• Track performance metrics (reach, engagement, conversions, sentiment).
• Produce weekly and monthly reports with insights and recommendations.
• Use data to refine strategy and improve content effectiveness.

Requirements

• Bsc/Hnd in Marketing, Mass Communications or any related field.
• Proven experience in social media management preferably within the financial services or corporate sector.
• Proficiency in creating, engaging, professional content
• Excellent communication and community management skills.

Renumeration

Competitive Salary