Social Media Associate at LemFi (Formerly Lemonade Finance)

​​​​​​​About The Role

• As a Social Media Specialist at LemFi, you will be responsible for planning, executing, and managing our social media initiatives across various platforms.
• You will play a key role in expanding our brand presence, engaging with our community, and driving awareness and adoption of our products and services through compelling social media campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with LemFi’s marketing objectives, targeting developers, database administrators, and business decision-makers.
• Create and curate engaging and informative content, including posts, videos, graphics, and infographics, to drive brand awareness, thought leadership, and engagement.
• Manage and maintain LemFi's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, ensuring consistent messaging, brand voice, and visual identity.
• Monitor social media conversations, and respond to comments, messages, and inquiries in a timely and professional manner, building and fostering positive relationships with our community.
• Collaborate with cross-functional teams, including marketing, product, and customer success, to align social media efforts with marketing campaigns, product launches, and customer events.
• Analyze and report on key social media metrics, including engagement, reach, and conversions, providing actionable insights and recommendations for optimisation.
• Stay up-to-date with social media trends, best practices, and emerging platforms, identifying opportunities for innovation and growth.
• Develop and nurture relationships with industry influencers, thought leaders and strategic partners to amplify our social media reach and drive collaborative opportunities.
• Research and identify relevant industry trends, news, and discussions to proactively engage with our community and generate timely and impactful content.
• Collaborate with creative teams or agencies to develop visual assets and multimedia content for social media campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role in the technology industry.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling content for different social media channels.
• Demonstrated experience in managing and growing social media communities and engagement.
• Proficiency in social media management and analytics tools (e.g. Buffer, Google Analytics) to monitor performance and extract insights.
• Creative mindset with the ability to think outside the box and generate innovative social media campaign ideas.
• Strong organisational and project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Passion for technology, databases, and developer communities is a plus.
• Ability to adapt quickly to changing priorities and work effectively in a fast-paced, dynamic environment.