Senior Marketing and Business Development Executive at Ultimus Holdings

Job Summary

• This role is considered a critical member of the Think-Tank of Ultimus Holdings. This role will give input to the decision-making process throughout the development of U.H. projects, from initial inception to completion.

Marketing Communications Dimensions:

• You are required to develop and execute internal and external communication strategies that drive revenue for UH.

Key Responsibilities
You are responsible for:

• Developing digital and traditional marketing strategies in line with the company’s goals and objectives.
• Coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Managing marketing campaigns across print, broadcast, and online platforms to ensure that products meet customers’ expectations and to build the credibility of the brands
• Analyzing the success of marketing campaigns and creating reports
• Writing, editing, and distributing content across appropriate/designated brand communication channels
• Ensure digital content created optimizes the designated brand’s visibility and health through the use of strategic and relevant keywords
• Responsible for updating and managing all digital platforms and websites of designated brands with relevant, accurate, and up-to-date information
• Effectively managing social media platforms of all designated brands
• Ensuring the security of the social media and digital collateral of all designated brands
• Analyse web traffic metrics and suggest solutions to boost web presence.
• Consistently improve SEO/SEM of designated brand’s websites and overall digital footprints.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends for all ULTIMUS holdings companies
• Stay up-to-date with digital technologies development.
• Assist in developing high-quality and effective marketing materials that align correctly with the overall brand strategy.
• Manage the life cycle of social media sponsored ads, google display ads and all other promotional activations for all designated brands as need arises.
• Responsible for updating and managing all digital platforms and website with relevant, accurate and up-to-date information and building strong client’s relationships through social media interaction.
• Manage and improve lead generation campaigns, measuring results.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Conduct regular website audits across all designated brands.
• Managing external agencies and ensuring marketing budgets are met.

Business Development Dimension:

• You are expected to support the overall business development strategy for Ultimus Holdings from opportunity identification to feasibility testing, business planning, bid submission, and project execution.
• This role will also be responsible for creating, reviewing, and re-designing products as well as maximizing the revenue streams of U.H.s’ product offerings.

Key Responsibilities
You will responsible for:

• Planning and coordinating the implementation of business plans and the penetration of new markets
• Writing investment-winning proposals
• Identifying feasible investment opportunities
• Identifying retailers that align with the TCR brand, recruiting and onboarding them, and driving promotion
• Identifying emerging business trends based on verifiable data and analysis and recommending to senior management for product development and promotion.
• Translating strategy into actionable goals for performance and growth and ensuring proper implementation of organization-wide goal setting under your portfolio
• Analyze the current and potential overall global industrial condition for hints of future changes within the industry and adjust the Company’s strategy.
• Monitoring and forecasting marketing and sales trends
• Measuring the effectiveness of marketing programs and strategies
• Devising and evaluating methods for collecting data, such as surveys, questionnaires, and opinion polls using requisite technology
• Gathering data about consumers, competitors, and market conditions
• Building partnerships with customers within and outside a firm/corporation to enhance the market opportunities available to U.H.
• Identify viable and accessible sources of investment/investors for U.H. Projects.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Master's Degree in a relevant field will be an added advantage
• 6 years post-graduation experience.