Senior Manager - Mobile Advertising, Enterprise Business at MTN Nigeria

Job Identification Number: 1504
Job Schedule: Full time
Job Category: MTN Level 3H
Reports To: Chief Enterprise Business Officer
Division: Enterprise Business

Description

• Develop, plan and execute mobile advertising business plan and strategy
• Create mobile advertising service roadmap based on industry trends using owned and third-party inventories
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, new inventories and design elements
• Consistently manage and oversee advertising campaigns to ensure they are engaging customers and bringing in results
• Identify opportunities to drive value to existing and new customers across identified segments of the market
• Develop a competitive pricing approach to generate agreed margins for propositions under the Mobile Ads category
• Identify trends and insights and optimize customer spend and performance based on the insights
• Oversee the design and content of an advertising campaign to ensure it meets the needs of the target audience
• Collaborate with clients to determine the goals of advertising projects and strategizing plans to meet those goals
• Identify critical conversion points and drop off points and optimize owned and 3rd party inventories
• Evaluate emerging technologies in the advertising space and create growth strategies
• Provide thought leadership and perspective for advertising where appropriate
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Requirements

Education:

• First Degree in Marketing, Business Administration or any related discipline
• MBA or Masters is an added advantage
• Fluent in English

Experience:

• 9 - 17 years’ experience which includes:
  • Manager track record of 6 years or more; with at least 4 years’ experience in telecommunications, digital marketing, digital product management, content management
  • Proven experience in digital marketing, particularly within the telecommunication industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Knowledge and strong Experience in Digital Advertising Business
  • Good B2B sales experience, Digital sales experience will be advantageous
  • Hands on experience in managing and implementing digital products and initiatives
  • Project Management experience will be advantageous
  • Deep understanding of the digital ecosystem, players, business models and industry related best practices
  • Understanding of emerging markets and trends
  • Abreast of global mind-set and best practice.