Digital Marketing Manager at Tolaram Group

Job Summary

• We are seeking a creative, data-driven Digital Marketing Manager to lead our digital strategy and online brand presence.
• This role is responsible for planning and executing digital campaigns that drive brand awareness, customer engagement, and conversionacross multiple platforms.
• The ideal candidate is an expert in digital tools, analytics, and trends, with a passion for building impactful online experiences in a highly competitive FMCG landscape.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall brand and business goals.
• Manage and optimize all digital channels including social media, email marketing, SEO/SEM, programmatic ads, influencer partnerships, and the company website.
• Plan and oversee digital campaigns (organic and paid) across platforms like Meta,Google, TikTok, YouTube, etc.
• Lead content strategy and creation; from briefs to publishing; ensuring consistency in tone, visual identity, and messaging.
• Monitor, analyse, and report on performance metrics (e.g., reach, engagement, CTR, conversion) to inform decision-making and optimize ROI.
• Oversee digital marketing budget, ensuring cost-effective campaigns and spend tracking.
• Stay up to date with digital trends, technologies, and competitor activity to identify growth opportunities.
• Collaborate with brand managers, sales teams, and creative agencies to ensure integrated messaging and seamless campaign execution.
• Manage the company’s digital assets and ensure brand alignment across all online platforms.
• Support e-commerce strategy and digital lead generation for sales and retail teams.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4–6 years of hands-on experience in digital marketing roles, preferably in FMCG, retail, or agency settings.
• Strong understanding of digital media buying, targeting, and optimization (Google Ads, Facebook Ads, etc.).
• Proficient in analytics tools such as Google Analytics, Meta Business Suite, SEMrush, Hootsuite, or similar.
• Experience with email automation tools (e.g., Mailchimp, HubSpot) and CMS platforms (e.g., WordPress, Shopify).
• Proven ability to lead successful digital campaigns that meet or exceed KPIs.
• Creative mindset with strong visual and copy sensibility.
• Excellent organizational and communication skills.

Key Competencies:

• Digital Strategy & Execution
• Social Media Management
• SEO/SEM & Performance Marketing
• Content Marketing & Influencer Engagement
• Data Analytics & ROI Tracking
• Budget Management
• Campaign Innovation
• Cross-functional Collaboration