Research and Digital Marketing Manager at Lagos Business School

ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES

• General marketing administration including reporting and analysis.
• Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through data analysis.
• Proactively identify automation opportunities and recommend process improvements to improve system efficiencies.
• Compile, manage and maintain detailed data on all executive education programmes to support the department’s marketing efforts.
• Based on data, identify trends, evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
• Provide analytical support to Key Account Managers in tracking the evolution of consumer needs by monitoring industry trends, researching, and analyzing programmes on an ongoing basis.
• Develop and execute digital marketing plans, develop branding materials, and conduct market research.
• Maintain the department’s pages on the company website to always have current and relevant information on all programmess and seminars.
• Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including and not limited to paid search, SEO and PPC
• Developing and managing social media strategy and engagements
• Manage and upload content on the website.
• Promote company’s product and services in the digital space.
• Evaluating customer research, market conditions and competitor data

KEY PERFORMANCE INDICATORS

• Ability to share insights from data to various teams.
• Ability to identify new marketing channels and grow marketing engagements across digital and traditional channels.

PERSONAL QUALITIES AND BASIC SKILLS REQUIRED

• Must possess computer skills, including, but not limited to Microsoft Office Suite.
• Data analysis skills using Microsoft Excel
• Must understand and be proficient in PPC advertising, Search Engine Optimization, Email marketing, Social Media Marketing, Content Management System, CRM/Retention Marketing, Web analytics.
• Must be a strategic and critical thinker and possess the ability to support strategic planning and execution for marketing activities.

QUALIFICATIONS

• Good first degree from a reputable tertiary institution. A master’s degree would be an added advantage.

EXPERIENCE

• Experience gained in research, data analysis, business development, SEO Management, strategic marketing management, email marketing, Google analytics or advertising will be an advantage.