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  • Posted: Feb 20, 2023
    Deadline: Not specified
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    LBS is a community of people committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity and relevant to Nigeria and Africa at large. We strive to be a world-class business school which will have a significant impact on the practice of management. In order to achieve ...
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    Research and Digital Marketing Manager

    ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES

    • General marketing administration including reporting and analysis.
    • Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through data analysis.
    • Proactively identify automation opportunities and recommend process improvements to improve system efficiencies.
    • Compile, manage and maintain detailed data on all executive education programmes to support the department’s marketing efforts.
    • Based on data, identify trends, evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
    • Provide analytical support to Key Account Managers in tracking the evolution of consumer needs by monitoring industry trends, researching, and analyzing programmes on an ongoing basis.
    • Develop and execute digital marketing plans, develop branding materials, and conduct market research.
    • Maintain the department’s pages on the company website to always have current and relevant information on all programmess and seminars.
    • Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.
    • Developing and managing digital marketing campaigns
    • Utilising a range of techniques including and not limited to paid search, SEO and PPC
    • Developing and managing social media strategy and engagements
    • Manage and upload content on the website.
    • Promote company’s product and services in the digital space.
    • Evaluating customer research, market conditions and competitor data

    KEY PERFORMANCE INDICATORS

    • Ability to share insights from data to various teams.
    • Ability to identify new marketing channels and grow marketing engagements across digital and traditional channels.

    PERSONAL QUALITIES AND BASIC SKILLS REQUIRED

    • Must possess computer skills, including, but not limited to Microsoft Office Suite.
    • Data analysis skills using Microsoft Excel
    • Must understand and be proficient in PPC advertising, Search Engine Optimization, Email marketing, Social Media Marketing, Content Management System, CRM/Retention Marketing, Web analytics.
    • Must be a strategic and critical thinker and possess the ability to support strategic planning and execution for marketing activities.

    QUALIFICATIONS

    • Good first degree from a reputable tertiary institution. A master’s degree would be an added advantage.

    EXPERIENCE

    • Experience gained in research, data analysis, business development, SEO Management, strategic marketing management, email marketing, Google analytics or advertising will be an advantage.

    Method of Application

    Interested and qualified? Go to Lagos Business School on www.linkedin.com to apply

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