Regional Sales Manager - Southwest (Ogun, Oyo & Osun) at BUA Foods

Objective

Lead commercial operations across the Southwest Region by driving sales growth, expanding market share, and delivering profitable results across our Flour, Pasta, Semolina, and Sugar portfolio through effective leadership of the Territory Sales Officer.

Duties & Responsibilities

• Drive regional sales, revenue, and profitability targets.
• Expand distributor coverage, key accounts, wholesalers, and retail channels.
• Lead, and develop Territory Sales Officers to deliver exceptional performance.
• Monitor market trends, competitor activities, and identify growth opportunities.
• Deliver accurate sales forecasts, business reports, and market intelligence.
• Ensure effective credit management and timely customer collections.
• Maintain compliance with company policies and commercial governance.
• Ensure compliance with sales policies, pricing guidelines, and commercial governance.

Qualification / Experience

• B.Sc. Business Administration, Marketing, Economics, or a related field.
• 7-10 years' FMCG sales experience, with at least 3 years in a management role.
• Proven success in distributor management and route-to-market execution.
• Lead cross-functional collaboration to improve customer experience and operational efficiency.

Skills

• Strong leadership, negotiation, analytical, and communication skills.
• Proficiency in Microsoft Office and ERP/Sales reporting tools.
• Willingness to travel extensively within North Central. Self-Motivated