Publicity Assistant (Book Store) at West Africa Vocational Education (WAVE)

RESPONSIBILITIES

ATTENDING TO CUSTOMERS

• The Publicity Assistant will support the Retail Assistants to help customers find merchandise they are looking for and also to help customers find items that will suit their needs even if they are not looking for anything in particular.
• Publicity Assistants should note customer requests and their contact information and pass the information along to the Retail Assistants so that if or when the item requested is available, the retail team can contact the customer to inform them.

SHELVING AND DISPLAY

• The Publicity Assistant should support the Retail Assistants in regularly arranging books back in their proper place after the customers have left a particular area and make the shelves tidy for the other customers. When items are purchased, the gaps where the items used to be may exist on the shelves. Assistants must check the shelves throughout the day and cover up such spaces.
• The Retail & Publicity Assistant will also assist the Retail Assistants in creating attractive displays created weekly including a ‘Bestsellers’ or themed display each week and refreshing the window display twice a week.
• The Publicity Assistant will support the Retail Assistants in maintaining a clean and tidy store,

COMMUNICATION SUPPORT

• Followup on online shopping processes:
• Followup on order fulfillment via the website, email and phone
• Liaise with Retail Assistants and Manager on orders placed via social media channels as necessary
• Followup on customer, publisher, author and supplier inquiries by email, Instagram, Twitter and Facebook and other relevant social media accounts
• Coordinate logistics of the monthly book reading events
• Assist in representing the bookshop at book fairs and other outreach events with members of the retail team
• Post to the official social media accounts daily and respond to inquiries and comments
• Develop and send email newsletter to go out twice a month
• Encourage staff to take “behind the scenes” photos and post online (if they can)
• Encourage visitors to the store to take photos and post pictures of their purchases online

CLEANING AND MAINTENANCE

• It is the responsibility of each retail assistant to treat the merchandise, the equipment, furniture and other materials that are on the shopfloor with care and for keeping the store and merchandise clean and tidy.

QUALIFICATION:

The ideal candidate must be:

• Possess at least a HND or Bachelors degree
• Be a dynamic, selfstarter capable of taking entrepreneurial initiative. Retail experience is a plus but is not mandatory
• Be wellspoken and able to communicate effectively with others in the English language, in both written and oral forms
• Be highly organized and punctual
• Extremely comfortable using computers, including familiarity with productivity applications (such as the Microsoft Office Suite) and popular social media platforms (especially Facebook, Twitter, Instagram, Wordpress and Mailchimp)
• Have a neat appearance and friendly disposition
• Be interested in marketing and selling
• Be coachable, curious and interested in learning new skills
• Be able to take initiative