Sales & Growth Manager at WatchGuard Group Limited

Location: Lagos, Mainland

WatchGuard Group Limited is a leading Safety, Personal and Asset Protection Company delivering integrated security, loss prevention, and risk management solutions across Nigeria. 

We are seeking an ambitious, commercially drive and results-oriented Sales & Growth Manager with proven experience in the Private Security Industry to drive revenue growth, expand our client portfolio and strengthen our market presence.

Key Responsibilities

Sales & Revenue Growth

1. Develop and execute sales strategies to achieve the Company’s revenue and growth targets 
2. Identify, pursue and convert new business opportunities across target industries 
3. Build and maintain a healthy sales pipeline through prospecting, networking, referrals and strategic partnerships
4. Secure new contracts for man-guarding, executive protection, patrol services, CCTV Surveillance, access control and other security solutions 
5. Achieve monthly, quarterly and annual sales targets

Business Development 

1. Identify emerging market opportunities and develop strategies for market penetration 
2. Conduct market research and competitor analysis to inform business decisions
3. Prepare and present tailored security solutions and proposals to prospective clients 
4. Lead contract negotiations and support the successful onboarding of new clients
5. Represent the Company at exhibitions, networking events, industry conferences and business meetings 

Client Relationship Management

1. Build and maintain long-term relationships with corporate clients and key decision-makers
2. Conduct regular client engagement meetings and identify opportunities for upselling and cross-selling
3. Ensure high levels of customer satisfaction and coordinate with Operations to deliver excellent service
4. Drive contract renewals and improve client retention

Strategic Growth

1. Work closely with Management to develop growth initiatives and expansion strategies 
2. Identify opportunities for new service offerings and market diversification 
3. Contribute to the Company’s annual business planning and sales forecasting
4. Monitor industry trends, regulatory development and competitive activities

Collaboration 

1. Work closely with Operations, Finance, HR and Administration teams to ensure seamless mobilization and service delivery
2. Support the preparations of tenders, bids and Requests for Proposal (RFP)
3. Provide regular reports on sales activities, pipeline performance, revenue generation and market intelligence

Requirements

1. Bachelor’s Degree in Marketing, Business Administration, Criminology or a related discipline 
2. Minimum of 5 years’ experience in sales, business development or account management 
3. At least, 2 years’ experience within the private security industry 
4. Excellent sales, negotiation and closing skills 
5. Strong business development and networking abilities
6. High competency in relationship management and customer service orientation 

Strong Qualities  

1. Creative and entrepreneurial 
2. Confident and professional
3. Strong interpersonal skills 
4. Ability to work independently and take initiative
5. High level of integrity and discretion 
6. Comfortable working in a fast-paced operational environment