UI/UX Designer at Psyminimal Limited

Industry / Field: Design, Technology, E-commerce

Psyminimal Limited is a Lagos-based creative and technology company building LALA Hub, a Nigerian commerce platform built on trust. It brings together a multi-vendor marketplace and personal shoppers.

We’re looking for a research-led UI/UX Designer to work directly with our Creative Director. Around half of the role is user research: talking to buyers, vendors, personal shoppers and riders, and turning what you learn into clear findings. The other half is turning those findings into flows, wireframes and high-fidelity interfaces in Figma, within an established brand system.

Responsibilities

• Plan and run user research: interviews, field visits, usability tests and competitor reviews.
• Turn research into clear findings, journey maps and problem statements, with evidence behind every claim.
• Design complete flows for buyers, vendors, personal shoppers and riders, including edge cases, errors and dispute states.
• Produce wireframes, prototypes and production-ready UI in Figma, using auto layout, components and the LALA Hub design system.
• Write clear, trust-building interface copy for Nigerian users.
• Attend in-person ideation sessions at our Lekki studio.
• Present your work, take direction from the Creative Director, and iterate quickly.

Requirements

• At least 2 years of hands-on UI/UX experience, with live products we can open and use.
• Strong Figma skills: auto layout, components, variables, layout grids and prototyping.
• Proven experience of running user research.
• Clear written and spoken English, and the ability to explain the reasoning behind your design decisions.
• Experience with marketplace, fintech, logistics or e-commerce products is an advantage.

Conditions of the Role (please read before applying)

• The Creative Director sets creative and research direction. You can challenge it with evidence, then commit to the decision.
• You will sign a Non-Disclosure Agreement. You may not share LALA Hub work or company matters on social media or anywhere else.
• Our Lekki studio is a combined residential and office space.

Our AI and Authenticity Policy

We review every application in detail, including CV files, portfolio build history, publish dates and Figma version history. You may use AI as a tool, provided you tell us how you used it. Presenting AI-generated designs, case studies, personas, research or answers as your own will lead to automatic rejection. 

Method of Application

One application per person. If you have already applied for this role, including in our earlier round, please do not apply again shortlisted candidates will be contacted.