Grey Invent is a fast-growing technology and advisory startup helping founders, startups, and forward-thinking businesses build and scale digital products. We combine product strategy, software engineering, and brand development to turn ambitious ideas into high-performing solutions.
As a startup, we move with speed, clarity, and creativity. Our work spans product development, branding, and growth support across industries including Fintech, SaaS, Healthtech, Energy, Government, and more. We value ownership, adaptability, and people who thrive in environments where their work directly influences outcomes.
Role Overview
We are hiring a Product Marketing Manager. This is a hands-on role where you will develop product stories and content, design go-to-market strategies, and support sales and growth across our client-facing services and digital products.
You will work directly with the founder, designers, product teams, and engineers. The ideal candidate thrives in building from scratch, shaping a new function, and driving impact.
Key Responsibilities
Product Positioning and Messaging
- Design and execute go-to-market plans for new products, features, or service offerings
- Collaborate with the founder and product teams to align messaging with business goals and client needs
- Identify opportunities to drive product adoption, engagement, and business growth
- Monitor product performance metrics and recommend actions to optimize adoption and impact
Go-To-Market Execution
- Plan and execute GTM strategies for service offerings, product launches, and new features.
- Conduct market, user, and competitive research to inform positioning and opportunities.
Content Development
- Create high-quality content including landing pages, newsletters, articles, and product update notes.
- Collaborate with designers to bring product stories and visual content to life.
Customer and Market Insights
- Build customer personas and map decision-making and adoption journeys.
- Gather client feedback and surface insights to influence product and service positioning.
- Stay updated on trends across fintech, healthtech, SaaS, and emerging tech sectors.
Qualifications
- Three to five years of experience in product marketing, growth marketing, or a similar role in tech
- Strong writing and storytelling skills, especially for B2B and technical audiences
- Experience executing go-to-market plans and driving product adoption/performance
- Comfortable working in a startup environment.
- Ability to translate technical capabilities into business value
- Strong research, analytical, and data-driven decision-making skills
Who You Are
- Self-driven with strong ownership and accountability
- Entrepreneurial, resourceful, and comfortable building new functions from scratch
- Creative, curious, and excited about technology and product development
- A clear communicator who can bridge technical and business perspectives
- Passionate about driving measurable impact through product marketing
What You’ll Gain
- The opportunity to define the product marketing function in a growing startup
- Direct influence on GTM strategy, product positioning, and business growth
- Experience across multiple industries and product types
- Exposure to full product development cycles and strategic decision-making
- A role where your work has visible, measurable impact on company success
Interested and qualified candidates should apply using the Apply Now button below.
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