Product Marketing & Growth Lead at HealthVest (formerly Health4Moni)

• We are hiring an experienced Product Marketing & Growth Lead to own go-to-market execution, user adoption, and early-stage growth for HealthVest Wallet and its vertical programs (PreggiVest, Grey & Ruby Care, Digital Pharmacy).
• This role is for an excellent executor, not a theory marketer. We are looking for a hands-on executor who has led or significantly contributed to successful GTM strategies in healthtech, fintech, or consumer tech. You will translate complex health and fintech products into simple, trusted, adoption-driven messaging, design and execute field-ready GTM strategies, and drive measurable user growth through community, sales, and B2B partnerships.

You will work closely with the CEO, Product, Ops teams.

Key Responsibilities

• Product Marketing & Positioning

Develop clear, non-technical value propositions and translate complex health + fintech concepts.

• Develop clear, non-technical value propositions for: HealthVest Wallet, PreggiVest Wallet (health savings wallet for pregnant women to save towards pregnancy & maternity care), Grey & Ruby Care (chronic care program)
• Translate complex health + fintech concepts into: Simple, Trust-building, Local-language-ready messaging
• Develop: Messaging frameworks, Value propositions, One-liners and product narratives
• Ensure consistency across: Web App flows, Onboarding screens, Digital campaigns, Partner communications

• Go-To-Market Strategy & Execution

Design and execute GTM strategies for product launches and user activation.

• Design and execute GTM strategies for: Wallet onboarding, Program enrollment, First transaction and repeat use
• Define: Target audience segments, Acquisition Channels (how can we get to our target audience), Activation offers and incentives
• Lead localized GTM pilots (Ibadan & Lagos first) with rapid iteration

• Campaign Ownership & User Growth Targets

Lead end-to-end campaigns to drive adoption and meet specific user growth targets for Pregnancy No Suppose Kill Campaign, and Grey & Ruby Care Program.

• Lead end-to-end strategy and execution of digital + community-enabled campaign
• Partner with: Midwives and maternity groups, NGOs and maternal health programs, Faith-based and community networks
• Drive and convert awareness into wallet sign-ups and active savings
• Drive enrollment for people with: Hypertension, Diabetes, Obesity, High cholesterol
• Execute through: Digital education campaigns, Webinars, Community groups, Employer & cooperative partnerships

Target: Onboard 1,000 – 2,000 pregnant women into PreggiVest Wallet within 60–90 days, and Onboard 1,000 parents/caregivers into Grey & Ruby Care within 90 days

• Partnerships & B2B Growth

Identify and execute revenue-generating B2B partnerships.

• Identify and execute revenue generating B2B partnerships with: Employers & cooperatives, Faith-based organizations, NGOs & donor-funded programs, Health providers & pharmacies
• Drive embedded healthcare use cases: Fintechs and Healthtechs, Wallet-based health programs, Pharmacy & clinic integrations

Target: Close 5-10 revenue-generating B2B partnerships

• Data, Feedback & Iteration

Track performance, analyze user behavior, and drive product iteration.

• Track and analyze: Signup → activation → usage funnels, Drop-off points
• Feed user feedback and insights back into: Product design, Pricing, Onboarding experience
• Run fast experiments and iterate weekly

Requirements

• 4-5+ years in product marketing, growth, or GTM roles
• Proven experience leading and launching or scaling digital products
• Background in healthtech, fintech, or embedded finance strongly preferred
• Experience working in low-income or mass-market segments
• Comfortable with field execution, not just digital growth
• Highly execution-oriented with strong analytical skills
• Comfortable working with fast-paced early-stage startups

90 Day Deliverables & KPIs

• First 30 Days

Key Objectives:

• Deep product & user immersion (foundational)
• Clear messaging & Messaging framework approved (foundational)
• 3–5 Go To Market channels activated (execution)

Quantitative Targets:

• Wallet signups: 200–300
• Grey & Ruby Care users onboarded: 50

• Days 31-60

Key Objectives:

• Full rollout of Pregnancy No Suppose Kill Campaign (campaign)
• Grey & Ruby Care enrollment push (campaign)
• Activate B2B revenue-generating Partnerships (partnership)

Quantitative Targets:

• PreggiVest Wallet users onboarded: 500–1,000
• Grey & Ruby Care users onboarded: 100
• Signup-to-activation rate: ≥60%

• Days 61-90

Key Objectives:

• Optimize conversion funnels (optimization)
• Strengthen retention and repeat use (optimization)
• Expand partnerships (partnership)

Quantitative Targets:

• PreggiVest Wallet users onboarded: 1,000–2,000
• Grey & Ruby Care users onboarded: 200
• Active wallet usage rate: ≥70-80%
• Scalable B2B or institutional partnerships signed: 3–5

• 4-12 Month Growth Objective

Key Objectives:

• Establish repeatable GTM and partnership playbooks (strategic)
• Support expansion into: HealthVest Digital Pharmacy, Embedded healthcare partnerships (expansion)

Quantitative Targets:

• Active HealthVest users: 5,000 – 10,000