Principal Social Media Officer, PCER1 at African Development Bank - AfDB

Position Number: 50071287
Position Grade: PL4

General responsibilities

• Create and curate social media-optimized content for the Bank’s social media accounts;
• Provide strategic advice to PCER management on the Bank’s social media presence;
• Develop/update and implement a social media strategy to guide the Bank’s strategic approach to using its social media accounts as a key communication tool;
• Create a social media content calendar to ensure coverage of Bank activities across its regional member countries;
• Design and implement social media communication plans for the Bank’s flagship events and other strategic campaigns;
• Identify opportunities for and forge strategic partnerships with peers from other multilateral development banks and other institutions for collaborative / cross promotion opportunities;
• Provide advice on running paid-for campaigns for specific events requiring reaching audiences beyond the Bank’s organic reach;
• In coordination with PCER multimedia team, produce on a regular basis, cost-effective short multimedia pieces to use on the Bank’s social media platforms, including video interviews / vox pops, audio podcasts, animated infographics;
• Assess the effectiveness and impact of social media posts and campaigns, and deliver insights on the Bank Group’s progress, prevailing trends, and public sentiment;
• Oversee the provision of translation services for social media content as required;
• Gather and examine information to discern recurring themes or developments, offering conclusions through the use of data visualizations like graphs, charts, and tables, thereby facilitating informed strategy, decision-making, and the development of presentations and reports;
• Monitor social media to detect fraudulent accounts impersonating the Bank Group or its senior representatives and take appropriate actions with the Cybersecurity Unit to stop them;

Other responsibilities include, but are not limited to the below:

• Establish strong relations with key social media influencers. Create and maintain a social media influencer network, and act as the key liaison between the Bank and selected amplifiers, including Bank staff members through an employee advocacy programme.
• In cooperation with the People and Talent Management Vice Presidency and PCER management, identify social media training needs for Bank staff.
• Assist in implementing the Bank’s social media guidelines and support / facilitate training on social media best practices.
• Undertake any other assignment assigned by PCER management.

Requirements

• Hold at least a Master’s or equivalent degree in Journalism, Communications, Social Sciences, Literature or equivalent related field;
• Professional training in communications-related fields: social media and web editing, among others is desirable;
• A minimum of 6 (six) years of professional experience in journalism, public relations, media or communications activities working in an international organization, government, NGO or a reputable private sector organization, with at least three (3) years of that should include experience in overseeing social media for an institution such as the African Development Bank;
• Knowledge of operational processes of institutions such as the African Development Bank would be an additional asset is desirable;
• Detail-oriented and excellent follow-through skills;
• Delivery of assigned tasks in a timely manner with no or little supervision;
• Problem solving;
• Client orientation;
• Team working and interpersonal relations;
• Demonstrated ability to be part of a fast-paced team;
• Ability to effectively work under pressure on multiple projects simultaneously while meeting tight deadlines;
• Ability to drive a high volume of work to completion;
• Proven record of achievements in development/project communication, with a focus on results;
• Sound knowledge of development issues in Africa, in particular agriculture, food security, climate change, infrastructure, and gender;
• Demonstrated political awareness and ability to diplomatically handle sensitive situations with target audiences;
• Proven ability to plan, design and implement social media communication strategies;
• Ability to use standard communication IT tools;
• Demonstrated writing, editing and communication skills in English and/or French;
• Ability to run tactical plans to implement complex social media communication plans;
• Ability to understand technical and business concepts and express them in clear, concise instructions;
• Ability to motivate a multicultural team of social media experts (staff or consultants);
• Ability to coordinate the work of several communication experts and consultants working on various and sometimes conflictual agendas;
• Excellent project and time management skills;
• Ability to mentor and train communication experts and consultants on social media best practices;
• Ability to pitch innovative ideas to PCER management;
• Demonstrated writing, editing and communication skills in English or French, with a good working language of the other language;
• Very good command of social media tools and processes;
• Very good command of basic photo, video and audio processing software;
• Proven ability to operate on various platforms and systems (Apple, Windows, Android…).