Primary Sales Representative at Secom Limited

Role Overview

• We are seeking a highly motivated and results-driven Primary Sales Representative to drive primary sales performance, manage distributor operations, and ensure consistent product availability across assigned territories.
• The ideal candidate must understand FMCG sales dynamics, distributor management, and route-to-market execution, and be willing to travel within the assigned state to achieve sales targets and strengthen market presence.

Key Responsibilities

• Drive primary sales through effective distributor and route-to-market management.
• Ensure optimal stock levels at distributor warehouses to prevent stockouts.
• Support distributors with stock depletion strategies and route execution.
• Achieve or exceed assigned sales targets and KPIs consistently.
• Monitor market trends, competitor activities, and pricing structures, providing actionable insights.
• Prepare and submit accurate and timely sales performance reports.
• Build and maintain strong relationships with distributors, retailers, and key trade partners.
• Ensure compliance with company policies, brand standards, and operational procedures.
• Provide field feedback to support sales strategy and promotional planning.

Qualifications & Requirements

• Minimum of HND or BSc in Marketing, Business Administration, or related discipline.
• 2–4 years’ experience in FMCG primary sales, distributor management, or route-to-market operations.
• Proven track record of meeting or exceeding sales targets.
• Strong analytical, negotiation, and reporting skills.
• Ability to independently manage multiple distributors and sales routes.
• Excellent communication and relationship-building skills.
• Willingness to travel extensively within the assigned state.
• Strong commercial awareness and ability to influence trade partners.