Marketing Officer at Skipper Eye-Q Hospital

Responsibilities

• Develop and execute marketing plans for the hospital and its services across the region.
• Create marketing strategies and campaigns that enhance the hospital brand and increase community awareness across the region.
• Maintaining relationships with community organizations, hospitals, and other referral sources.
• Creating marketing materials such as flyers, brochures, and newsletters to inform the public
• Developing and implementing promotional campaigns: This includes planning, executing, and managing various marketing initiatives, such as online ads, email marketing, social media campaigns, and in-store promotions.
• Analyzing campaign performance: Tracking key performance indicators (KPIs) and using data to identify areas for improvement and optimization.
• Collaborating with other departments: Working closely with other teams to ensure alignment and achieve marketing objectives.
• Staying up-to-date on industry trends: Researching new marketing technologies, techniques, and best practices to stay competitive.
• Managing marketing budgets and resources: Ensuring that marketing spend is allocated effectively and efficiently.

Requirements

• Bachelor's Degree / MBA in Marketing, Sales, or Business Administration.
• Minimum of 3 years' experience in sales, marketing, and business development.
• Understanding of market trends, sales techniques, and customer engagement.
• Experience with CRM software, digital marketing tools, and Microsoft Office Suite.
• Excellent communication, negotiation, and analytical skills.