Marketing Officer at Food Concepts Plc

Job Objective and Summary

• The Marketing Officer is an entry-level administrative and operational role that provides cross-functional support across all marketing departments — E-Commerce, Marketing Operations, and New Product Development. Reporting directly to Senior Manager for Digital Sales, this person will be responsible for: tracking campaigns, coordinating store openings, managing reports, monitoring third-party logistics partners, and ensuring every department in marketing has the administrative support it needs to execute at pace.

Core Responsibilities and Key Result Areas

Reporting & Data Management

• Compile and distribute weekly and monthly performance reports across all marketing departments, including sales data, campaign metrics, and e-commerce KPIs
• Maintain a central marketing dashboard tracking key metrics such as revenue by store, cancellation rates, product availability, and campaign performance
• Aggregate data from multiple channels (in-store & online) into clean, presentation-ready formats for team meetings and leadership reviews
• Track and flag anomalies in weekly data — significant store declines, spike performance, or regional shifts — and escalate to relevant department head

Campaign Tracking & Administrative Support

• Track campaign deliverables, deadlines, and status updates
• Take minutes, and follow up on action items from marketing team meetings, cross-functional reviews, and briefing sessions using our project management tools
• Manage and organise marketing files, trackers, SOPs, and documentation in shared drives — ensuring version control and accessibility

Store Opening Coordination (Marketing Operations Support)

• Support the end-to-end administrative process for new store openings — liaising between Marketing Operations, Store Development, and relevant vendors
• Track new store opening timelines, milestone checklists, and marketing activation deliverables (signage, digital listings, launch campaigns)
• Ensure new stores are accurately listed and activated across all digital platforms — Google Maps, aggregator apps, website, and social media — before and on opening day
• Coordinate the procurement and delivery of opening day marketing materials (branded assets, POS materials, flyers) by liaising with suppliers and confirming timelines
• Maintain a live new store tracker updated with status, opening dates, marketing readiness, and post-opening performance data

E-Commerce & 3PL Monitoring

• Monitor product availability across all active e-commerce platforms daily — flagging items that are incorrectly live, turned off etc
• Maintain a weekly 3PL performance, cancellation rates by partner
• Coordinate with store operators and the operations team to ensure product listings are updated when items are unavailable, following the product availability management framework
• Support the monitoring of cancellation reports — tracking cancellations attributed to product unavailability, wrong orders, or fulfilment failures, and preparing weekly summaries

Key Performance Indicators

• Weekly reports are accurate, on time, and require minimal corrections from the team
• New store openings have zero marketing-related delays — all digital listings live, assets delivered, and launch campaigns activated on schedule
• The E-Commerce team has real-time visibility on product availability issues, with 3PL performance tracked and escalated proactively
• Campaign trackers and departmental calendars are always current
• Cancellation rates attributed to product unavailability decline measurably quarter-on-quarter as a result of consistent monitoring and follow-through

Knowledge Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Experience with basic data visualisation tools (Google Looker Studio, Power BI)
• Familiarity with e-commerce platforms or food aggregator apps (Jumia, Chowdeck, etc.)
• Attention to detail — especially in data entry, reporting, and campaign tracking.
• Proficiency in Microsoft Excel and/or Google Sheets — comfortable building and maintaining trackers
• Prior experience in a QSR, FMCG, or retail environment
• Experience working with or monitoring 3PL/delivery partners

Job Specifications

• A good first degree in Marketing, Business, or a related field
• Membership of NIMN, APCON, or relevant professional body required
• Minimum of 0–2 years of progressive experience in brand management or marketing.