Marketing Officer at Divine AG Solutions Limited

Key Responsibilities
Marketing Strategy & Planning:

• Develop and implement marketing plans to increase apartment occupancy and restaurant foot traffic.
• Analyze market trends and competitor activity to refine marketing efforts.
• Create seasonal and promotional campaigns for both the apartment and food service segments.

Digital Marketing & Online Presence:

• Manage and update the apartment and restaurant’s website, social media channels, and online listings.
• Plan and schedule social media content (posts, stories, videos, ads) across platforms like Instagram, Facebook, and TikTok.
• Oversee digital advertising (Google Ads, social media ads) and SEO/SEM strategies to boost visibility.

Branding & Content Creation:

• Develop engaging content including blog posts, newsletters, flyers, and menus.
• Coordinate professional photography and video shoots for marketing materials.
• Maintain consistency in branding across all platforms and customer touchpoints.

Public Relations & Customer Engagement:

• Plan and promote events, such as open houses, tasting nights, holiday specials, or guests appreciation days.
• Collect and respond to customer feedback and online reviews, maintaining a positive brand reputation.

Performance Tracking & Reporting:

• Report marketing performance to management with actionable insights.
• Adjust strategies based on data and feedback.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience, preferably in hospitality, real estate, or food & beverage.
• Strong knowledge of digital marketing tools, social media platforms, and content management systems.
• Familiarity with hospitality/residential CRM or booking systems is an advantage.

Key Skills & Traits:

• Creative thinker with strong attention to detail.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Customer-focused, with an understanding of branding and guest experience.