Marketing Manager, Medical Diagnostics at eRecruiter Nigeria

Our client is a foremost supplier of high quality medical diagnostic products and services in West Africa. 

Job Summary

Lead development and execution of strategic marketing plans for the company

Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development,provide sales support, and advance brand building.

Key Responsibilities

• Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans
• Evaluate the impact of marketing programs in achieving stated objectives, including impact on sales, lead flow, and customer retention
• Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
• Review and update product pricing based on market conditions
• Lead drafting and dissemination of newsletters and corporate communications to customers and partners
• Develop marketing-related content for the company websites
• Design and implement promotional campaigns
• Build and maintain customer database
• Liaise with the marketing teams of our suppliers
• Implement other ad-hoc marketing initiatives
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors.