Marketing Director at PE Lifts Nigeria

• The Director of Marketing is a senior leadership position responsible for developing and executing the overall marketing strategy to drive brand awareness, market share, revenue growth, and customer engagement. This individual will lead a dynamic team of marketing professionals and collaborate with other departments to ensure consistent brand messaging and alignment with the company’s goals and vision.

Key Responsibilities:

Strategic Planning & Leadership

• Develop and lead the execution of the company's comprehensive marketing strategy, aligned with business objectives.
• Oversee the development and implementation of annual marketing plans, including campaigns, events, digital marketing, and PR initiatives.
• Conduct regular market analysis to identify new opportunities, customer segments, and competitive threats.
• Set clear KPIs and performance benchmarks for all marketing initiatives.

Team Management

• Build, lead, and mentor a high-performing marketing team across functions such as digital, content, communications, product marketing, and creative.
• Define roles and responsibilities, and manage team workload, budgets, and performance reviews.
• Foster a culture of innovation, collaboration, and accountability.

Brand Management

• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Oversee the development of brand guidelines and maintain the integrity of the brand’s voice and image.
• Manage corporate identity and ensure adherence across internal and external communications.

Digital Marketing & Analytics

• Drive performance marketing campaigns across channels (SEO, SEM, social media, email, etc.).
• Leverage data and analytics tools to measure campaign effectiveness and optimize strategy accordingly.
• Stay current with digital trends and emerging platforms to ensure marketing approaches remain cutting-edge.

Product & Customer Marketing

• Collaborate with product and sales teams to create go-to-market strategies for new offerings.
• Develop and execute product positioning and messaging that resonates with target audiences.
• Lead customer research initiatives to understand needs, behaviours, and satisfaction levels.

Budget & Vendor Management

• Develop and manage the marketing department budget, ensuring maximum ROI from spend.
• Oversee vendor selection, negotiation, and management for marketing services and tools.
• Track and report on the return of investment (ROI) and effectiveness of marketing initiatives.

Cross-functional Collaboration

• Work closely with Sales, Product Development, Customer Service, and other departments to ensure marketing efforts support overall company goals.
• Represent marketing in executive meetings, offering insights and data to inform decision-making.

Qualifications & Experience:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field (MBA preferred).
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Strong leadership and people management skills.
• Deep knowledge of digital marketing channels, tools, and best practices.
• Experience in branding, market research, and data analysis.
• Excellent communication, presentation, and organizational skills.
• Ability to think creatively and strategically.
• Experience managing large budgets and working with external agencies.

Key Competencies:

• Strategic Thinking
• Leadership & Team Development
• Creativity & Innovation
• Analytical Skills
• Results-Orientation
• Communication & Interpersonal Skills
• Adaptability & Agility