Job Roles at PE Lifts Nigeria

• The Director of Marketing is a senior leadership position responsible for developing and executing the overall marketing strategy to drive brand awareness, market share, revenue growth, and customer engagement. This individual will lead a dynamic team of marketing professionals and collaborate with other departments to ensure consistent brand messaging and alignment with the company’s goals and vision.

Key Responsibilities:

Strategic Planning & Leadership

• Develop and lead the execution of the company's comprehensive marketing strategy, aligned with business objectives.
• Oversee the development and implementation of annual marketing plans, including campaigns, events, digital marketing, and PR initiatives.
• Conduct regular market analysis to identify new opportunities, customer segments, and competitive threats.
• Set clear KPIs and performance benchmarks for all marketing initiatives.

Team Management

• Build, lead, and mentor a high-performing marketing team across functions such as digital, content, communications, product marketing, and creative.
• Define roles and responsibilities, and manage team workload, budgets, and performance reviews.
• Foster a culture of innovation, collaboration, and accountability.

Brand Management

• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Oversee the development of brand guidelines and maintain the integrity of the brand’s voice and image.
• Manage corporate identity and ensure adherence across internal and external communications.

Digital Marketing & Analytics

• Drive performance marketing campaigns across channels (SEO, SEM, social media, email, etc.).
• Leverage data and analytics tools to measure campaign effectiveness and optimize strategy accordingly.
• Stay current with digital trends and emerging platforms to ensure marketing approaches remain cutting-edge.

Product & Customer Marketing

• Collaborate with product and sales teams to create go-to-market strategies for new offerings.
• Develop and execute product positioning and messaging that resonates with target audiences.
• Lead customer research initiatives to understand needs, behaviours, and satisfaction levels.

Budget & Vendor Management

• Develop and manage the marketing department budget, ensuring maximum ROI from spend.
• Oversee vendor selection, negotiation, and management for marketing services and tools.
• Track and report on the return of investment (ROI) and effectiveness of marketing initiatives.

Cross-functional Collaboration

• Work closely with Sales, Product Development, Customer Service, and other departments to ensure marketing efforts support overall company goals.
• Represent marketing in executive meetings, offering insights and data to inform decision-making.

Qualifications & Experience:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field (MBA preferred).
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Strong leadership and people management skills.
• Deep knowledge of digital marketing channels, tools, and best practices.
• Experience in branding, market research, and data analysis.
• Excellent communication, presentation, and organizational skills.
• Ability to think creatively and strategically.
• Experience managing large budgets and working with external agencies.

Key Competencies:

• Strategic Thinking
• Leadership & Team Development
• Creativity & Innovation
• Analytical Skills
• Results-Orientation
• Communication & Interpersonal Skills
• Adaptability & Agility

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Job description

• The General Manager is responsible for overseeing the day-to-day operations of the organization, ensuring the alignment of all departments with the company’s strategic objectives. The GM provides leadership across functional areas including operations, finance, marketing, sales, human resources, and administration, while driving profitability, operational efficiency, and a high-performance culture.

Strategic Leadership

• Develop and implement strategic plans that align with company goals.
• Lead cross-functional teams to execute company-wide initiatives.
• Translate vision into actionable business objectives and Kpis.

Business Operations

• Oversee daily business operations across all departments.
• Monitor and improve operational efficiency, processes, and workflows.
• Ensure compliance with legal, regulatory, and company standards.

Financial Management

• Develop and manage annual budgets, forecasts, and cost-control measures.
• Oversee financial reporting, cash flow, and investment planning.
• Drive profit growth by identifying new revenue streams and cost optimization opportunities.
• People Management
• Lead, coach, and evaluate department heads and team members.
• Foster a positive, engaging, and high-performing work culture.
• Lead workforce planning, recruitment, and succession planning strategies.

Sales & Business Development

• Develop strategies to increase revenue, market share, and customer satisfaction.
• Maintain relationships with key partners, stakeholders, and clients.
• Evaluate market trends and adjust strategies to respond to opportunities and threats.

Leadership & Cross-Functional Collaboration

• Lead and motivate cross-departmental teams toward operational excellence.
• Provide strategic direction to technical, production, logistics, and field teams.
• Collaborate closely with HR, Finance, and Sales teams to support company-wide objectives.

Reporting & Performance Tracking

• Submit weekly/monthly reports on operations, project status, cost performance, and expansion plans to the CEO and Board.
• Ensure compliance with industry regulations, safety codes, and company policies.
• Conduct risk analysis and implement mitigation strategies.
• Set company-wide performance targets and ensure tracking mechanisms.
• Use data and analytics to drive decision-making.

Risk & Compliance

• Identify and mitigate business risks.
• Ensure legal compliance and company policy adherence in all areas.
• Maintain business continuity and crisis management plans.