Marketing & Brand Executive at So Fresh Neighbourhood Market

We are currently seeking an experienced Marketing & Brand Executive to join our healthy food restaurant brand. 

Job Summary: 

• Create marketing strategies that drive market penetration and growth
• Champion So Fresh’s brand management and consistent corporate identity
• Promote So Fresh brand and products, creatively connect with our target audience through different digital channels to drive growth
• Use insights and performance metrics to increase market penetration and brand equity.

Job Responsibilities:

Marketing Strategy & Business Intelligence

• Create marketing strategies to build customer loyalty, brand recognition, increased store footfall and customer satisfaction aimed at driving growth and achieving sales targets
• Responsible for the development and management of the marketing strategies and budget to ensure expenses are in line with budget provisions and it delivers expected ROI
• Stay abreast of current market trends, competitive activity, and industry innovation
• Collect data, analyse, and draw conclusions from customer insights, consumer trends, market analysis, competitive insight, and marketing best practices to build successful strategies
• Collate performance metrics across multiple platforms (paid and organic) and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics to management.

Digital Strategy & Content:

• Develop and execute an annual Digital Marketing Plan, in line with the company’s strategic objectives and initiatives.
• Develop relevant online content including videos, graphics, texts, blog post, etc., that resonates with our target audience.
• Update website content and copies with up-to-date information as required. 
• Create and manage cross-functional link building content to position So Fresh positively and connect our target audience to our stories.

Website Management & Search Engine Optimization (SEO)

• Manages the company website to drive visibility, sales, and growth
• Optimise the website structure, content, and copy for search engine optimisation (SEO) ranking.
• Ensure all information on the website are up to date and there’s zero downtime
• Ensure the right mix of vibrant brand messaging and promotional messages on the website
• Post and manage interactions regularly on the company blog.

Online Media, Social Media Management, and Email Marketing

• Develop and manage the social media strategy for So Fresh to drive engagement and conversion
• Strategically position the organisation on other online platforms to drive engagement and conversion such as YouTube, Google assets, WhatsApp Status, Pinterest etc.
• Develop content strategy for email marketing to educate, inform, raise brand interest, drive product awareness and sales.

PR & Corporate Image Building

• Create and implement PR strategies and initiatives to promote a positive company image and identify opportunities for positive brand messaging
• Monitor public perception, opinions and mentions of the So Fresh brand and amplify the positive sentiments and tactfully counter negative publicity and crisis management
• Produce high quality press releases, newsletter, media kit and related marketing materials that amplify the So Fresh story and build connection with the public and the media.

Business Cycle Management            

• Develop, implement, and manage marketing strategies and campaigns in line with company’s established business cycles
• Manage the entire process from idea generation to execution, to drive brand awareness, tell the company story and achieve sales target.

Qualification & Requirements:

• BSc/BA in marketing, communications or relevant field
• 3 - 5 years’ experience in a similar role
• Proven experience as a Digital Marketing Executive in a similar role
• Marketing experience in retail, food and related sectors is an added advantage
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C, social media, Google AdWords, Keyword Planner, email marketing and SEO/SEM
• Excellent Excel skills – familiarity with pivot tables and Vlookup is an added advantage
• In-depth understanding of Inbound, Outbound and Influencer marketing 
• Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
• Familiarity with Graphic tools e.g. Canva, Corel draw, PowerPoint, figma etc.