Marketing and Communications Manager at Flytime Promotions Ltd

Position Overview:

• We are seeking a dynamic and experienced Marketing and Communications Manager to join our team.
• The ideal candidate will be responsible for developing and executing innovative marketing strategies, managing communications, and enhancing the brand visibility of Flytime Promotions.

Responsibilities:

Marketing Strategy:

• Develop and implement comprehensive marketing strategies to promote Flytime events, festivals, and brand initiatives.
• Conduct market research to identify opportunities and stay abreast of industry trends.
• Collaborate with cross-functional teams to ensure alignment with overall business objectives.

Brand Management:

• Maintain and enhance the brand image of Flytime Promotions.
• Develop branding initiatives, materials, and campaigns.
• Ensure consistency in messaging across all channels.

Public Relations:

• Develop and nurture relationships with media outlets and influencers.
• Create and distribute press releases, and manage media coverage for events.
• Handle crisis communications effectively when necessary.

Content Creation:

• Collaborate with the Multimedia Specialist and creative teams to create engaging content for marketing campaigns.
• Develop written content for all promotional materials, social media, blog, newsletter and website.

Digital Marketing:

• Oversee digital marketing campaigns, including social media, email marketing, and online advertising.
• Analyze performance metrics and optimize campaigns for maximum impact.

Event Promotion:

• Develop and execute promotional campaigns to drive attendance and awareness for Flytime Fest and other events.
• Coordinate with ticketing platforms, sponsors, and partners to maximize promotional opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in marketing and communications roles, preferably in the entertainment industry.
• Strong understanding of digital marketing, social media trends, and analytics.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to contribute innovative ideas to marketing strategies.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced environment.
• Familiarity with the Nigerian entertainment industry is a plus.
• Hardworking with a positive and cooperative mindset.