Marketer at Excel and Grace Consulting

Key Responsibilities

• Conduct market research to identify customer needs, preferences, and emerging trends.
• Analyze competitors, pricing strategies, and distribution models to identify growth opportunities.
• Develop and execute marketing campaigns to promote products across various channels (digital, retail, B2B, etc.).
• Coordinate in-store promotions, product displays, and merchandising activities.
• Support brand positioning efforts and ensure consistency in messaging across all marketing materials.
• Assist in the development of packaging, labels, and promotional materials in alignment with brand guidelines.
• Manage content creation and engagement across digital platforms (e.g., social media, email, website).
• Monitor and report on the performance of digital campaigns and suggest improvements.
• Collaborate with the sales team to develop promotional tools and sales kits.
• Participate in customer outreach programs, trade shows, and retail activations.
• Track marketing KPIs such as reach, engagement, conversion rates, and ROI.
• Prepare regular reports and provide insights for strategic decision-making.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 2–4 years of marketing experience, preferably in FMCG or consumable goods sectors.
• Proficiency in digital marketing tools and social media platforms.
• Experience with marketing analytics and CRM systems is an advantage.
• Strong communication, creativity, and organizational skills.