Head of Publicity, Awareness, and Marketing at eRecruiter Nigeria

Job Description

• Our client is a foremost payment, telecom, and enterprise solutions company has been licensed by the Nigerian Communications Commission, seeks for a Head of Publicity, Awareness and Marketing to develop and execute comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and support the overall growth objectives of the Company. 
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Key Responsibilities

Strategic Planning:

• Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
• Identify target markets and customer segments to tailor marketing efforts effectively.

Publicity and Brand Awareness:

• Build and manage relationships with media outlets, influencers, and industry partners.
• Devise and execute publicity campaigns to enhance brand visibility and maintain a positive public image.
• Monitor industry trends and competitor activities to stay ahead in the market.

Digital Marketing:

• Oversee the creation and execution of digital marketing campaigns, including social media, content marketing, email, and online advertising.
• Utilize data analytics to measure and optimize the effectiveness of digital marketing efforts.

Content Development:

• Lead the development of compelling and engaging content across various channels, including blogs, whitepapers, videos, and social media.
• Ensure that content aligns with the brand voice and resonates with the target audience.

Event Management:

• Plan and coordinate participation in industry events, conferences, and tradeshows to maximize brand exposure.
• Explore opportunities for hosting company-sponsored events and webinars.

Market Research:

• Conduct market research to identify opportunities, evaluate market trends, and provide insights for product positioning.
• Use customer feedback and data analysis to refine marketing strategies.

Team Leadership:

• Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development.
• Foster a collaborative and innovative work environment that encourages creativity and initiative.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.
• Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field; Master’s degree is a plus.
• Proven experience (6+ years) in a senior marketing role, preferably within the technology industry.
• Demonstrated success in developing and executing integrated marketing strategies.
• In-depth knowledge and strong understanding of digital marketing, creative flair, content development, brand and publicity.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.