Growth Marketing Manager at Salad Africa (Techstars 22)

Job Description

• Create and drive the global/national marketing strategy and playbook.
• Own and deliver our Marketing Roadmap.
• Craft our brand voice to ensure we communicate effectively with our customers and partners.
• Analyze consumer behavior and determine customer personas
• Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
• Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
• Liaise with HR to create a compelling employer brand, as a great place to work
• Manage our agency usage and partnership engagements.
• Set, monitor, and report on team goals and KPIs.
• Continuous market analysis to understand our position in an ever-changing environment.
• Drive the digital marketing capability (website, SEO, social media channels)
• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
• Find opportunities to rapidly grow customer acquisition
• Strategies with Commercial on how to optimize pricing tiers for growth
• Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track

• Average Engagement
• % Growth in Following
• Traffic Conversions
• Social Interactions
• Website Traffic from Social Media
• Number of Post Shares
• Social Visitor Conversion Rates
• Mentions
• Issues Resolved Using Social Channel
• Monthly Website Traffic
• Number of Qualified Leads
• Conversion Rate for Call-To-Action Content
• Keywords in Top 10 Search Engine Results