Field Sales Representative — FMCG / Packaged Food at Softroleum Limited

Softroleum Kingsmen Foods is looking for a confident and disciplined Field Sales Representative to help grow the distribution of Kingsmen Food product across Lagos and nearby trade routes.

The ideal candidate must be comfortable visiting provision stores, neighbourhood retailers, mini-marts, open-market sellers, food vendors, schools, canteens, and small distributors. This role requires strong relationship-building ability, product presentation skills, follow-up discipline, and basic commercial understanding.

The product is a packaged food product, so the candidate must be able to explain product value clearly, support retail visibility, encourage repeat orders, and report honest market feedback.

Key Responsibilities

• Visit assigned sales routes daily to prospect, open, and manage retail accounts.
• Introduce Kingsmen Product to retailers, resellers, food vendors, schools, and small distributors.
• Explain the product story clearly, including its carrot and soy positioning.
• Take orders, follow up on deliveries, and support repeat purchases.
• Monitor product visibility in shops and ensure products are well displayed.
• Support market activation, tasting sessions, and retailer engagement activities.
• Collect customer feedback, competitor pricing information, and market objections.
• Manage retailer relationships and resolve basic customer complaints.
• Follow up on payment collection according to company policy.
• Record daily visits, orders, payments, customer feedback, and outlet status.
• Protect company sales materials such as posters, table cards, and display stands.
• Work with the team to achieve weekly sales and outlet growth targets.

Requirements

• Minimum of SSCE/OND; higher qualification is an advantage.
• Previous experience in FMCG, food product sales, retail sales, open-market sales, or field sales is preferred.
• Must be comfortable walking markets and visiting many shops daily.
• Must be persuasive, polite, and confident when speaking with retailers.
• Must understand basic sales discipline: pricing, margin, credit risk, follow-up, and payment collection.
• Must be honest, reliable, and able to submit accurate daily reports.
• Must be able to use WhatsApp and basic mobile apps for reporting.
• Good knowledge of Lagos trade routes is an advantage.
• Must be willing to take a short objective sales assessment before final selection.

Skills Needed

• Retail selling
• Relationship management
• Product storytelling
• Negotiation
• Payment follow-up
• Market activation
• Basic commercial awareness
• Daily sales reporting

Ideal Candidate

The ideal candidate is not just someone who can talk. We need someone who can open new outlets, build trust with retailers, protect pricing, follow up consistently, collect payments, and help turn first-time buyers into repeat customers.

₦50,000 monthly base salary + 2% commission on collected sales