Field Sales Marketer (FMCG Retail) at Adventure Capital Group

Job summary

• The Field Sales Marketer is responsible for driving sales growth and brand visibility of FMCG products across assigned retail outlets and territories.
• The role focuses on market penetration, relationship management with retailers, product merchandising, and achievement of sales targets through effective field execution.

Key Responsibilities

• Visit assigned retail outlets to promote and sell company FMCG products.
• Achieve monthly and quarterly sales volume and revenue targets.
• Build and maintain strong relationships with retailers, distributors, and key accounts.
• Monitor competitor activities, pricing, and market trends within the territory.
• Identify and onboard new retail outlets to expand market coverage.
• Ensure timely order generation and follow through on deliveries.
• Collect market intelligence and provide regular field reports.
• Support trade promotions, in-store activations, and product launches.
• Ensure compliance with company pricing and credit policies.
• Handle basic customer complaints and escalate when necessary.
• Maintain accurate records of visits, sales, and collections (where applicable).

Key Performance Indicators (KPIs)

• Sales target achievement
• Outlet coverage and frequency
• Visibility compliance
• New outlet acquisition rate
• Stock-out incidence at retail points
• Quality and timeliness of field reports.

Requirements & Qualifications

• Minimum of OND / HND / BSc Degree in Marketing, Business Administration, or related fields
• 1 - 3 years’ experience in FMCG sales, field marketing, or retail sales role preferred.
• Proven track record of meeting sales targets is an advantage.

Technical Skills:

• Basic sales reporting skills
• Familiarity with retail routes and territory management
• Basic MS Excel/Google Sheets knowledge

Core Competencies:

• Strong selling and negotiation skills
• Excellent communication and interpersonal skills
• High level of drive and result orientation
• Good relationship management ability
• Market awareness and commercial acumen
• Resilience and ability to work in the field daily
• Time and territory management
• Integrity and accountability.

Working Conditions:

• Field-based role requiring outdoor work and movement within assigned territory
• Monday to Saturday (8am - 6pm)
• Alternate Saturdays are off duty days (One Saturday on duty, the next Saturday off duty)
• Transportation allowance of N5,000 weekly
• Fast-paced FMCG sales environment.
• Proximity to Surulere or Ogudu is key.