Growth Marketing Associate at Eniadeolami LTD

Terms of Employment: 36-Month Renewable Contract

Availability: Immediate

Reports To: Growth Marketing Strategist (or CEO until the Director of Marketing role is established)

Work Schedule: 8:00 a.m. – 6:00 p.m. (WAT) for meetings, collaboration, campaign execution, and communication. Some campaigns, launches, webinars, or live events may require occasional flexibility outside normal working hours.

Working Tools Required

• Laptop
• Reliable internet connection
• Google Workspace (Drive, Docs, Sheets, Calendar)
• Trello
• Slack
• WhatsApp Business
• Telegram
• Canva (provided)
• Email marketing platform (provided)
• CRM software 
• AI tools approved by company policy
• Presentation software
• Capcut (provided)

Position Overview

The Growth Marketing Associate is responsible for building and executing the founder growth engine behind Oyindamola Deborah while supporting the marketing execution of Your Japa Buddy and future portfolio brands. This role exists because execution—not ideas—is currently the company's greatest marketing bottleneck. You will transform ideas into campaigns, campaigns into visibility, visibility into opportunities, and opportunities into long-term business growth. You will work directly with Oyindamola Deborah to increase brand awareness, authority, community growth, speaking engagements, podcast appearances, media features, strategic partnerships, newsletter growth, product launches, and customer acquisition. You will also support marketing execution across Your Japa Buddy by coordinating launches, managing content distribution, maintaining marketing systems, and ensuring campaigns are executed consistently and professionally.

This is not a traditional social media role.

You'll divide your time between two closely connected responsibilities:

• Growing the visibility, authority, and opportunities of the founder through speaking engagements, podcasts, strategic partnerships, media, newsletters, books, and content distribution.
• Supporting the marketing execution of Your Japa Buddy by coordinating campaigns, product launches, content distribution, customer acquisition initiatives, and marketing operations.

It is a builder role for someone who enjoys creating systems, executing marketing campaigns, writing persuasive copy, building opportunities, and turning strategy into measurable results. We are looking for someone who believes marketing is about influencing behavior, solving customer problems, and generating measurable business growth—not simply creating attractive content.

Your initial focus will be on building the founder growth engine while supporting the marketing execution of Your Japa Buddy. As additional brands, products, and marketing team members are introduced, responsibilities will expand to include broader campaign coordination, cross-functional collaboration, and strategic marketing initiatives.

What You'll Own

Oyindamola’s Media (60%)

Build the visibility, authority, and influence of Oyindamola Deborah across Finance, Business, and Personal Development.

• Speaking pipeline: Research conferences, universities, corporate events, TEDx events, professional associations, and industry events. Pitch the founder as a speaker, coordinate applications, manage logistics, and confirm bookings.
• Awards & recognition: Identify relevant entrepreneurship, leadership, education, finance, and marketing awards. Prepare submissions, coordinate supporting materials, and maintain a database of deadlines, eligibility, and submission history.
• Podcasts & media: Research relevant podcasts, YouTube channels, newsletters, and media outlets. Coordinate outreach, schedule interviews, prepare briefing notes, and ensure appearances are repurposed into additional content.
• Strategic partnerships: Research potential collaborators, prepare outreach, coordinate partnership discussions, and maintain a partnership pipeline.
• Content distribution: Schedule and publish founder content across approved platforms. Repurpose long-form content into newsletters, articles, social media posts, email campaigns, and other marketing assets.
• Community growth: Support the growth and engagement of newsletters, book clubs, finance communities, and future learning communities.
• Founder brand assets: Maintain speaker biographies, media kits, presentation topics, headshots, brand messaging, testimonials, and content libraries.
• Opportunity tracker: Maintain a live dashboard of speaking engagements, podcasts, awards, PR opportunities, partnerships, guest articles, and interviews.

Your Japa Buddy Marketing Execution (40%)

Support the execution of Your Japa Buddy's marketing strategy by coordinating campaigns, launches, and marketing operations.

• Campaign launch operations: Coordinate marketing campaigns, launch checklists, asset management, timelines, approvals, and post-launch reviews to ensure nothing launches incomplete.
• Content distribution: Repurpose and distribute content across newsletters, YouTube, LinkedIn, Instagram, Facebook, TikTok, email, and other approved channels.
• Email marketing: Coordinate newsletters, launch emails, nurture sequences, promotional campaigns, and performance tracking.
• Marketing operations: Maintain marketing dashboards, campaign trackers, SOPs, documentation, and project management systems.
• Editorial calendar: Maintain content calendars, campaign schedules, launch timelines, promotional activities, and publishing deadlines.
• Marketing assets: Organize creative briefs, copy libraries, brand assets, templates, swipe files, landing pages, and campaign documentation.
• Marketing analytics: Track campaign performance, prepare weekly marketing reports, and recommend improvements based on data.
• Customer & market research: Research customer behaviour, competitors, market trends, and marketing opportunities to improve campaigns and positioning.

WORK DESCRIPTION

Strategic Work (High-Level Responsibilities)

• Build and continuously improve the founder growth system.
• Increase the visibility and authority of Oyindamola Deborah across Finance, Business, and Personal Development.
• Develop and manage the founder opportunity pipeline.
• Identify and pursue speaking engagements, podcasts, awards, interviews, media features, and strategic partnerships.
• Build systems that consistently generate marketing opportunities.
• Develop campaign strategies that support business growth.
• Coordinate product launches with internal departments.
• Develop and improve marketing SOPs.
• Improve marketing workflows and operational efficiency.
• Build systems that maximize content distribution and longevity.
• Support the execution of marketing strategies across Your Japa Buddy.
• Identify new marketing channels and growth opportunities.
• Conduct competitor and market research.
• Analyze campaign performance and recommend improvements.
• Coordinate cross-functional marketing initiatives.
• Protect brand consistency across all marketing channels.
• Build scalable systems that reduce dependency on the founder for day-to-day marketing execution.

Tactical Work (Daily & Operational Responsibilities)

• Coordinate the founder's content calendar.
• Schedule and publish content across marketing channels.
• Repurpose long-form content into short-form content opportunities.
• Write high-converting captions, emails, newsletters, landing page copy, and campaign assets.
• Coordinate video editing and graphic design deliverables with the creative team.
• Research speaking events, conferences, podcasts, awards, and partnership opportunities.
• Draft and submit speaking proposals, podcast pitches, and award applications.
• Coordinate founder interviews and speaking logistics.
• Maintain founder biography, media kit, presentation assets, and speaker resources.
• Manage marketing project trackers.
• Update Trello boards and campaign dashboards.
• Maintain organized marketing documentation.
• Track campaign performance and marketing metrics.
• Coordinate launch checklists and ensure campaign readiness.
• Prepare weekly marketing reports.
• Conduct customer and competitor research.
• Assist with webinar and event coordination.
• Organize marketing assets within Google Drive.
• Support community engagement initiatives.
• Maintain marketing databases and CRM records.
• Monitor marketing deadlines and follow up with stakeholders.
• Ensure all marketing activities reflect Your Japa Buddy's brand standards, values, and customer experience expectations.

Core Role KPIs & Metrics (Weekly & Monthly)

• Maintain a minimum of 30 qualified opportunities across speaking engagements, podcasts, awards, partnerships, and media opportunities.
• Secure at least 3–5 qualified speaking or podcast opportunities every quarter.
• Maintain an updated founder opportunity pipeline.
• Publish content according to the agreed content calendar.
• Maintain consistent newsletter publishing schedule.
• Increase founder audience growth across key platforms.
• Increase qualified community membership.
• Maintain founder content library and marketing assets.
• 100% campaign execution according to launch checklist.
• Zero missed campaign deadlines.
• Zero broken marketing assets during launch.
• Marketing dashboards updated weekly.
• Editorial calendar maintained accurately.
• Marketing documentation updated continuously.
• Marketing SOPs reviewed and improved quarterly.
• Marketing systems maintained with 95–98% accuracy.
• Publish all scheduled content on time.
• Repurpose every major content piece into multiple platform-specific formats.
• Maintain consistent publishing cadence.
• Improve content reach and engagement month over month.
• Recommend at least one marketing system improvement every month.
• Identify at least one new founder growth opportunity every month.
• Complete annual professional development requirements.
• Demonstrate continuous improvement in direct response marketing knowledge.

Performance Expectations (First 90 Days)

First 30 Days

• Complete onboarding and understand the company's products, services, and marketing strategy.
• Learn the founder's voice, communication style, and positioning.
• Understand the three founder pillars: Finance, Business (Marketing & Operations) and Personal Development
• Audit existing marketing assets and systems.
• Build the Founder Opportunity Pipeline.
• Organize the content production and distribution workflow.
• Launch the founder's content calendar.
• Begin managing content distribution across all assigned platforms.
• Become familiar with all marketing tools, SOPs, and workflows.

First 60 Days

• Independently manage the founder's content publishing workflow.
• Coordinate creative assets with the design and video editing teams.
• Launch and manage marketing campaigns with minimal supervision.
• Build systems for podcast outreach, speaking engagements, and strategic partnerships.
• Improve marketing organization and documentation.
• Submit weekly marketing reports and performance insights.
• Identify marketing gaps and recommend improvements.

First 90 Days

• Consistently execute marketing campaigns without constant supervision.
• Build and maintain a healthy pipeline of speaking, podcast, PR, and partnership opportunities.
• Improve founder visibility through consistent content distribution.
• Maintain organized marketing systems and dashboards.
• Improve campaign execution quality and speed.
• Operate as the founder's trusted marketing execution partner.
• Reduce the founder's day-to-day marketing workload by at least 50%.

What We Are Looking For

We are looking for a proactive, execution-driven marketer who understands that great marketing is about influencing behaviour, solving customer problems, and creating measurable business growth.

You enjoy taking ideas and transforming them into campaigns, systems, opportunities, and results.

You don't wait to be told what to do. You identify problems, research solutions, recommend improvements, and execute with excellence.

You should genuinely enjoy marketing psychology, copywriting, positioning, offers, funnels, customer research, and building systems that generate long-term growth.

This role is ideal for someone who wants to help build one of Africa's most respected founder brands while supporting the growth of multiple businesses over time.

Instead of saying:

"What should I do next?"

You naturally ask:

"How can we improve this system?"

We value marketers who think strategically, execute quickly, communicate clearly, and continuously improve their craft.

What We Are NOT Looking For

• Someone who only knows how to post on social media without understanding marketing strategy.
• Someone who confuses activity with business growth.
• Someone who waits for constant instructions instead of taking initiative.
• Someone who lacks curiosity about customer psychology and direct response marketing.
• Someone who struggles with ownership, deadlines, or consistent execution.

DO NOT APPLY IF:

• You believe marketing is only about making beautiful graphics.
• You regularly miss deadlines or require repeated reminders.
• You dislike reading, learning, and improving your marketing skills.
• You prefer being told exactly what to do every day.
• You are uncomfortable with feedback, accountability, and measurable performance.

Why You Will Love Working Here

• Work directly with a founder building a global education and media brand.
• Learn direct response marketing from real campaigns and launches.
• Build marketing systems from the ground up.
• Your ideas and recommendations will influence business decisions.
• High-ownership environment where your work creates visible impact.
• Opportunity to grow into Growth Marketing Coordinator, Director of Marketing, and eventually Chief Marketing Officer.
• Remote work flexibility.
• Continuous personal and professional development.
• Access to books, training resources, and practical marketing experience

What Will Make You Successful Here

• You think like a marketer, not a content creator.
• You care about business results more than vanity metrics.
• You take ownership without waiting to be told what to do.
• You enjoy building systems that make execution easier.
• You constantly study marketing, persuasion, psychology, and customer behavior.
• You communicate clearly and proactively.
• You enjoy solving problems and recommending improvements.
• You execute quickly without sacrificing quality.
• You understand that consistency compounds.
• You use AI to improve your work—not replace your thinking.

Compensation & Benefits

• Gross monthly salary: ₦170,000 - 220,000 
• Remote work environment. 
• Internet support of 20,000 monthly
• Quarterly Performance-based bonuses tied to revenue target, launch success, lead generation, conversion improvement, and Marketing KPI achievement
• Professional development opportunities.
• Access to internal training resources.
• Quarterly performance reviews.
• Growth opportunities based on capability and performance—not tenure.

Personality Skills Required

• High Ownership & Accountability Mindset
• Proactive Initiative & Figure-It-Out Mentality
• Excellence & High Personal Standards
• Speed of Execution & Reliability
• Strategic Thinking
• Strong Communication Skills
• Emotional Intelligence & Self-Awareness
• Integrity, Loyalty & Professionalism
• Creativity & Marketing Curiosity
• Adaptability & Continuous Learning

Role-Qualifying Skills Required

• Direct response copywriting
• Marketing campaign planning
• Content strategy
• Content distribution
• Email marketing
• Marketing operations
• Funnel thinking
• Customer research
• Marketing analytics
• Project management
• Community building
• Brand positioning
• CRM management
• Launch coordination
• AI-assisted marketing workflows

CEO Working Standards

The Growth Marketing Associate must understand and protect the founder's operating principles:

• Protect the founder's time by owning marketing execution instead of creating additional work.
• Present recommendations instead of simply reporting problems.
• Think strategically before requesting direction.
• Build systems that reduce repetitive work.
• Maintain the founder's brand voice and reputation across every platform.
• Respect professional boundaries and protect the founder's personal time.
• Ensure the founder focuses on creating ideas, writing, speaking, teaching, and strategic decision-making.
• Communicate clearly, honestly, respectfully, and promptly.
• Maintain strict confidentiality regarding company strategies, intellectual property, and future business plans.
• Be obsessed with execution. Ideas are valuable only when implemented.
• Always support recommendations with research, reasoning, or data whenever possible.

Special Requirements

• Must maintain strict confidentiality regarding company information and intellectual property.
• Must be comfortable working directly with the founder.
• Must thrive in a fast-paced, high-performance environment.
• Must enjoy reading marketing books and continuously improving professional knowledge.
• Must be comfortable receiving and applying constructive feedback.
• Must be willing to work across multiple brands as the company grows.
• Must communicate potential delays before deadlines are missed.
• Must demonstrate exceptional attention to detail.
• Must be highly organized and capable of managing multiple projects simultaneously.
• Must align with the company's values of Respect, Courtesy, Reciprocity, Honesty, Integrity, Transparency, and Loyalty.

Education / Certifications

Minimum Qualification

Option 1

• Bachelor's Degree in Marketing, Business Administration, Communications, Psychology, Industrial Engineering, Economics, or a related field.
• Minimum of 2 years of direct response marketing experience.

OR

Option 2

• No Bachelor's Degree required.
• Minimum of 4 years of proven direct response marketing experience, supported by a strong portfolio demonstrating measurable business results.

Professional certifications in copywriting, digital marketing, direct response marketing, conversion optimization, or marketing strategy are considered an advantage.

Experience

Required:

• Minimum 2 years of direct response marketing experience (with a Bachelor's Degree), or 5 years without a degree.
• Experience writing high-converting marketing copy.
• Experience planning and executing marketing campaigns.
• Experience managing content distribution across multiple platforms.
• Experience working with founders, entrepreneurs, coaches, or creator businesses.
• Experience coordinating launches and marketing operations.

Preferred:

• Experience building a founder or personal brand.
• Experience in education, coaching, consulting, or information businesses.
• Familiarity with the marketing principles of Dan Kennedy and Russell Brunson.
• Familiarity with concepts such as offers, funnels, customer awareness, positioning, sales psychology, email marketing, and conversion optimization.
• Experience using AI tools to improve marketing productivity without sacrificing quality.
• Experience working remotely within fast-growing companies.

Our Learning Culture Plus Recommended Reading

We expect our team members to invest continuously in their professional development. Promotion at Your Japa Buddy is based on capability, knowledge, exceptional performance, and demonstrated impact—not tenure. Reading alone is not enough. We value people who can learn, apply, test, improve, and teach what they discover. At Your Japa Buddy, we believe exceptional marketers are lifelong students. You are required to have read at least 50% of these books before joining us. I mean 100% of the recommended readings on direct marketing. As part of your professional development, you may be encouraged to study and apply concepts from these and other recommended resources.

Direct Response Marketing

• The Ultimate Sales Letter — Dan Kennedy
• Magnetic Marketing — Dan Kennedy
• No B.S. Direct marketing — Dan Kennedy
• No B.S. Book Series — Dan Kennedy
• DotCom Secrets — Russell Brunson
• Expert Secrets — Russell Brunson
• Traffic Secrets — Russell Brunson
• Breakthrough Advertising — Eugene Schwartz
• The Boron Letters — Gary Halbert
• Ogilvy on Advertising — David Ogilvy
• Scientific Advertising — Claude Hopkins
• Influence — Dr. Robert Cialdini

Marketing & Business Strategy

• $100M Offers — Alex Hormozi
• $100M Leads — Alex Hormozi
• The 22 Immutable Laws of Marketing — Al Ries & Jack Trout
• Positioning — Al Ries & Jack Trout
• Building a StoryBrand — Donald Miller
• Made to Stick — Chip Heath & Dan Heath
• Life Is a Contact Sport — Ken Kragen

Leadership & Systems

• The E-Myth Revisited — Michael Gerber
• Clockwork — Mike Michalowicz
• Traction — Gino Wickman
• The Effective Executive — Peter Drucker
• The 12 Week Year — Brian P. Moran & Michael Lennington
• How to Win Friends and Influence People — Dale Carnegie

Job Qualifications

The successful candidate must demonstrate:

• Strong understanding of direct response marketing principles and customer psychology.
• Ability to write persuasive, conversion-focused marketing copy across multiple formats.
• Ability to independently manage founder marketing priorities with minimal supervision.
• Strong campaign planning and execution skills.
• Ability to build and improve marketing systems and workflows.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Strong marketing judgment and decision-making.
• Ability to identify opportunities and recommend solutions before problems escalate.
• Ability to coordinate multiple campaigns and priorities simultaneously.
• High execution speed without sacrificing quality.
• Ability to transform founder ideas into structured marketing campaigns.
• Strong alignment with Your Japa Buddy's mission, values, and performance culture.

Our 5-Stage Hiring Process

We value disciplined people who take ownership, execute with excellence, and continuously improve. Our hiring process is designed to identify marketers who can build systems, create opportunities, and execute at a world-class level.

Stage 1 — Document Submission

We review your CV, portfolio, introduction video, writing samples, and direct response marketing experience.

Stage 2 — Personal Interview

We assess your ownership mindset, communication skills, strategic thinking, curiosity, creativity, and alignment with our culture.

Stage 3 — Founder Growth Simulation

You will complete a practical marketing assessment based on a real founder growth scenario to demonstrate your ability to think strategically and execute effectively.

Stage 4 — Cultural Fit Assessment

We evaluate your alignment with Your Japa Buddy's values, standards, working style, and long-term vision.

Stage 5 — CEO Interview

The final stage focuses on long-term partnership, marketing judgment, leadership potential, and your ability to become a trusted marketing partner to the founder.