Content Writer and Social Media Strategist at Credit Registry

Job Details

• We are looking for an experienced content writer to support the company’s branding and communication team.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Develop content and post-monthly blog articles
• Develop monthly social media content calendar
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Perform other duties as assigned by the manager.

Requirements
Work Experience:

• Minimum of 3 years of proven experience in digital marketing.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proficiency in MS Office (i.e. Excel, Word, PowerPoint)

Skill / Competencies Required:

• Presentation skills
• A keen eye for details
• Advanced knowledge of powerpoint
• Advanced research skill
• Excellent communication skills