Commercial Lead – Health, Hygiene & Personal Care Portfolio at Westfield Consulting

Role Summary

• We are seeking a dynamic and commercially astute leader to drive growth across our Health, Hygiene & Personal Care (HHPC) portfolio.
• This is a critical leadership role for someone who combines sharp strategic thinking with hands-on execution and deep knowledge of Nigeria’s modern trade, pharmacy, and general trade channels.
• The Commercial Lead will be responsible for owning and growing a high-potential portfolio that spans sexual wellness, hygiene, and personal care products.
• This person will lead the business across key accounts, distributors, field sales, and ecommerce — and will be fully accountable for building a category-defining business in Nigeria.
• This role is not for spectators. We need a builder, operator, and commercial executor with proven success leading B2B and B2C sales across both pharmacy and retail landscapes. You’ll manage everything from pricing to partnerships, with full P&L ownership.

Key Responsibilities
Commercial Leadership:

• Define and execute the growth strategy for the HHPC portfolio in Nigeria.
• Own the full commercial P&L and deliver aggressive sales and margin targets.
• Set clear revenue and market share goals, and lead the charge to exceed them.

Key Accounts & Pharmacy Channel Management:

• Lead direct relationships with pharmacy chains, supermarkets, and modern tradeplayers.
• Develop and manage JBPs, pricing strategies, shelf execution, and trade activation plans.
• Secure visibility, listings, and commercial partnerships that drive volume and brand equity.

Distributor & Trade Development:

• Build and manage a strong distributor network, ensuring territory coverage and performance.
• Define and optimize the route-to-market strategy for Nigeria, balancing direct and indirect channels.
• Support inventory planning, distributor training, trade programs, and incentive models.

Sales Execution & Field Force:

• Lead and scale a performance-driven sales team or distributor field force to execute in-market goals.
• Track and manage field execution KPIs, including outlet coverage, visibility, and sales conversion.

Portfolio Strategy & Execution:

• Drive performance across a multi-brand, multi-category portfolio covering sexual wellness, personal hygiene, and beauty care.
• Shape brand and SKU strategy, including pricing, assortment, promotions, and launch planning.
• Monitor performance by channel, region, and product line, and lead commercial interventions where needed.

Cross-Functional Alignment:

• Work with marketing, finance, regulatory, and supply chain to ensure aligned execution and long-term growth.
• Lead commercial input into demand planning, activation, regulatory compliance, and product innovation.

Experience and Qualification

• 8 - 12+ years of experience in FMCG, personal care, pharma/OTC, or consumer health.
• Deep expertise in key account management, particularly with pharmacy chains, supermarkets, and top distributors in Nigeria.
• Strong track record of owning P&L and delivering commercial growth in a fast-paced environment.
• Experience building and leading sales or commercial teams at scale.
• Proven ability to design and execute go-to-market plans with excellence.

Key Skills & Attributes:

• Strong commercial acumen and data-driven decision-making.
• Strategic thinker with high operational discipline.
• Entrepreneurial, hands-on, and execution-oriented.
• Outstanding communication, negotiation, and stakeholder engagement skills.
• Demonstrated ability to thrive in ambitious, high-growth environments.

Desirable (But Not Required):

• Experience with sexual wellness, intimate care, or personal hygiene products.
• Prior work launching or scaling consumer health/beauty brands.
• Familiarity with ecommerce and omnichannel sales strategies.

What Success Looks Like:

• National distribution footprint with strong product availability across key accounts and general trade.
• Double-digit monthly growth across the HHPC portfolio.
• Exceptional trade relationships and best-in-class field execution.
• A commercially sound and operationally disciplined business, with expanding market share and brand equity.

Salary
N60,000,000 (per annum) with other incentives.