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  • Posted: Nov 28, 2024
    Deadline: Not specified
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  • We are a Business Solutions Agency passionate about building Indigenous global brands
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    Business/Growth Strategist

    Job Overview:

    • We are seeking a dynamic and results-oriented Business/Growth Strategist to join our team. As a Growth Strategist at Wildfire Business Solution LTD, you’ll identify, plan, and execute strategies to drive sustainable growth. You will work closely with cross-functional teams, including Marketing, Sales, Product, and Customer Success, to uncover insights, develop data-driven strategies, and deploy creative campaigns to optimize our reach and engagement.

    Responsibilities:

    Strategic Planning and Execution

    • Develop and implement comprehensive business strategies that align with the company’s goals and mission.
    • Conduct market research to identify new business opportunities, emerging market trends, and consumer needs.
    • Analyze current business performance and market conditions to forecast growth potential and refine strategies accordingly.
    • Collaborate with cross-functional teams (sales, marketing, finance, and operations) to drive cohesive strategic initiatives.

    Growth Optimization

    • Identify and prioritize growth levers to accelerate revenue, customer acquisition, retention, and market share.
    • Establish key performance indicators (KPIs) and metrics to measure and track the success of growth initiatives.
    • Test, measure, and optimize various growth channels (digital, partnerships, product development) to achieve short- and long-term growth targets.
    • Conduct competitive analysis to determine market positioning, opportunities for differentiation, and strategic advantage.

    Data-Driven Decision Making

    • Collect, analyze, and interpret data to gain insights into customer behavior, market dynamics, and competitive landscape.
    • Utilize data analytics tools to develop actionable insights and recommendations.
    • Create regular reports and dashboards to communicate performance results to executive leadership.
    • Conduct financial modeling to predict business growth scenarios, assess ROI on initiatives, and determine budget allocation.
    • Project Management and Collaboration
    • Oversee and manage the execution of growth projects, ensuring timely and effective delivery.
    • Work closely with the product and development teams to identify potential improvements or innovations in the product/service line.
    • Lead cross-departmental teams in the execution of strategic initiatives, ensuring clear communication and accountability.
    • Identify and foster strategic partnerships that align with the company’s vision and offer mutual growth potential.

    Brand and Customer Development

    • Enhance brand positioning and reputation by defining target audiences and creating strategies that resonate with customer needs.
    • Develop initiatives that drive customer acquisition, engagement, and loyalty to maximize lifetime value.
    • Stay up-to-date with industry trends and competitor activities to continuously innovate and evolve strategies.

    Requirements:

    • Bachelor’s degree in Marketing, Business, Economics, or a related field.
    • Proven experience in a similar growth strategy role, ideally in a high-growth startup or digital-first company.
    • Strong understanding of marketing principles, sales funnels, and customer journey mapping.
    • Proficiency in analytics and data visualization tools (e.g., Google Analytics, Excel, Looker, Tableau).
    • Experience with A/B testing, user segmentation, and experimentation techniques.
    • Ability to develop creative and strategic solutions to complex business challenges.
    • Excellent communication skills and ability to collaborate with cross-functional teams.
    • Strong project management skills with attention to detail and ability to meet deadlines.

    Check how your CV aligns with this job

    Method of Application

    Please submit your resume, a cover letter detailing your relevant experience in using data and creativity to drive growth! and any relevant portfolio work to hr@wildfire.ng

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