Communications & Brand Management Officer at Stresert Services Limited

Job Objective

• Create and maintain a company-wide brand management and communication strategy for
• external communications with emphasis on brand recognition and customer satisfaction
• Lead implementation of the strategy
• Oversee the use of CRC’s brand identity

Roles and Responsibilities

• Manage the development and production of web and print-based materials
• Manage and provide content and direction for communication via the website, social media outlets, print, and other communication channels.
• Work with and provide support to the operations and technology team to develop effective publicity materials, technical publications including reports and training materials as may be required
• Develop effective communications mechanisms to ensure that news and events are known internally and publicised externally as appropriate
• Continuously monitor, measure, and improve the effectiveness of communication initiatives.
• Create and send out press releases for new products and services
• Manage and provide content for CRC’s periodic newsletters and magazines; Create and manage release dates for recurring publications
• Monitor news and information about CRC, the credit bureau sector, credits and financial services industry as a whole
• Other roles as may be assigned by the Head, Business Development

Key Performance Indicators

• Effectiveness of communication channels
• Marketing/communication expenses vs. budget
• Timeliness of communication of events
• Level of CRC’s brand recognition
• Timeliness and quality of publications

Qualification

• A good University Degree in English, Journalism, Marketing, Public relations or Communications

Experience:

• Minimum of 3 years’ post qualification
• Experience preferably in a similar function.

Required Skills and Competencies
Functional Competencies:

• IT Skills
• Strong interpersonal skills
• Information gathering & analysis

Organisational Competencies:

• Oral Communication
• Written Communication
• Organisational Awareness
• Leadership

Knowledge:

• Strong knowledge and understanding of current trends in digital media/social media
• Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally
• Familiarity with public relations strategies and brand development and standards

Attributes:

• Teamwork and Collaboration
• Confident communicator and presenter
• Superior project management and time management skills
• Innovation & Creativity
• Integrity
• Interpersonal skills