Social Media Manager at Dicalo Consulting Group

Role Summary

• Our Client is seeking a highly creative, data-driven, and commercially minded Social Media Manager to lead the brand’s social media presence across all platforms.
• This role goes beyond content posting, it requires a strong understanding of brand positioning, audience psychology, performance metrics, community building, and revenue-driven content strategy.
• The Social Media Manager will be responsible for building engagement, growing followers, strengthening brand perception, and contributing measurably to sales performance.
• The ideal candidate has strong FMCG, beauty, skincare, or lifestyle brand experience and understands how to combine storytelling with strategic growth.

Key Responsibilities
Social Media Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with brand and revenue goals.
• Create monthly content calendars across Instagram, TikTok, Facebook, Twitter (X), LinkedIn (where applicable).
• Plan campaigns around product launches, promotions, events, and key retail moments.
• Translate marketing objectives into platform-specific content strategies.

Content Creation & Creative Direction:

• Lead the ideation, scripting, and coordination of content production (Reels, TikTok videos, static posts, carousels, stories).
• Work with in-house designers, videographers, and content creators to produce highquality, on-brand visuals.
• Ensure content aligns with our Lifestyle’s tone, aesthetics, and positioning.
• Oversee copywriting for captions, CTAs, and storytelling.

Community Management & Engagement:

• Build and nurture an engaged digital community.
• Respond to comments, DMs, and inquiries professionally and promptly.
• Monitor brand mentions and conversations online.
• Identify brand advocates and influencer collaboration opportunities.
• Manage crisis responses in collaboration with Marketing leadership.

Growth & Performance Optimization:

• Track and analyze performance metrics including:
• Engagement rate
• Reach & impressions
• Follower growth
• Video retention
• Click-through rate
• Conversion impact
• Optimize content based on data insights.
• Identify trends and platform updates to maintain competitive positioning.
• Run and monitor boosted content or paid social campaigns where required.

Influencer & Partnership Coordination:

• Identify and manage influencer relationships aligned with the brand’s positioning.
• Negotiate deliverables, track performance, and measure ROI.
• Coordinate product seeding campaigns and UGC initiatives.

Brand Reputation & Digital Voice

• Maintain consistency in brand messaging and tone.
• Protect brand image across platforms.
• Collaborate with Customer Service to escalate and resolve social media issues.

Reporting & Accountability

• Submit weekly and monthly performance reports.
• Provide insights and recommendations for continuous improvement.
• Track content-to-sales attribution where possible.

Key Performance Indicators (KPIs)

• Monthly follower growth rate.
• Engagement rate benchmarks.
• Video views and retention rates.
• Community response time targets.
• Content-to-revenue impact metrics (where measurable).
• Campaign performance vs targets.

Required Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Media, or related field.
• 3–5 years experience managing social media for FMCG, beauty, wellness, or lifestyle brands.
• Demonstrated portfolio of high-performing social media campaigns.
• Strong understanding of Instagram and TikTok growth mechanics.
• Proven experience building engaged online communities.

Required Skills & Competencies:

• Strong content ideation and storytelling ability.
• Deep understanding of social media algorithms and trends.
• Video editing skills.
• Analytical mindset with ability to interpret performance data.
• Excellent copywriting skills.
• Strong visual aesthetics and brand sensibility.
• Strong organizational and time management skills.
• Ability to work in a fast-paced, performance-driven environment.

Technical Skills:

• Proficiency in Meta Business Suite and TikTok analytics.
• Experience with Canva, CapCut, or similar editing tools.
• Basic understanding of paid social advertising.
• Familiarity with CRM integration is an advantage.

Personal Attributes:

• Creative yet structured.
• Commercially aware - understands that social media must drive growth.
• Detail-oriented with strong accountability.
• Proactive and trend-aware.
• Team-oriented and collaborative.