Digital Marketer at CMB Building Maintenance and Investment Company Limited

JOB PURPOSE:

To play a critical role in Product Marketing activities and formulation of strategies to build a lasting digital connection with clients

ORGANISATIONAL RELATIONSHIPS:

REPORTS TO:              Deputy Manager, Product Marketing

DIRECT REPORTS:       N/A

KEY RESPONSIBILITIES:

• Effectively develop and manage digital marketing campaigns.
• Manage and maintain the organization’s website(s).
• Write and optimize content for the website and social networking accounts such as Face book and Twitter etc.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continuous work on the Search Engine Optimization of the website(s.)
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts and audio contents to online sites.
• Arrange webinars and webcasts.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Prepare and direct email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed materials to supplement online products.
• Attend product launches and networking events.
• Assist in developing the corporate social responsibility strategies and reports.
• Develop company and product brand strategies in line with company vision.
• Co-develop with the business development and Sales & Marketing department business strategies to ensure uniformity of purpose.
• Responsible for corporate events and giveaways.
• Assist in coordinating with media agencies for timely releases of Press Release and Media Coverage.
• Conceptualize designs and assist in preparing production budgets for annual report
• Any other duties as may be assigned by the Deputy Manager, Product Marketing.

PERFORMANCE METRICS

• Performance Area
• Key Performance Indicators (KPI)

Product Marketing

• Effective preparation of online newsletters and promotional emails
• Effective distribution of online campaign materials
• % of developed product marketing strategies
• % of effective email marketing campaigns
• % of effective Press release and Media coverage

Digital Marketing

• Effectively direct online traffic to the company’s website.
• Effectively generate social media trends in favor of the company
• % increase of revenues and sales from successful online campaign
• Reporting
• Prompt submission of Daily, Monthly and Quarterly reports.

KEY SKILLS AND COMPETENCIES: SKILLS AND

COMPETENCIES

• Excellent follow through, ability to pay attention to details.
• Good understanding of Digital Marketing.
• Ability to deliver effective and innovative digital campaigns
• High level of professionalism and multitasking.
• Excellent people management and strong listening skills.
• Excellent written and verbal communication skills.
• Ability to multitask and work well under pressure.             
• Strategic thinking, forecasting and planning skills.
• Good analytical and computer skills (Photoshop, CorelDraw, Frame maker, HTML, CSS).

Minimum Qualification:

• BSc, HND,
• Active on social media
• Master’s/professional qualification will be an added advantage
• Minimum of 4 - 7years experience with experience