Head, Marketing at B. Adedipe Associates Limited (BAA)

Responsibilities

• Undertake marketing communications activities and planning
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
• Supervise content management for all digital and traditional marketing platforms
• Monitor and analyze market trends
• Identify target markets and developing strategies to communicate with them.
• Lead, conduct and manage all internal and external company events.
• Prepare and manage marketing plans and budgets
• Manage the production of promotional materials
• Study competitors' products and services
• Produce reports to monitor results and presenting findings and suggestions to company directors or other senior managers
• Attend Tech shows, conferences and sales meetings
• Conduct market research/surveys to determine market requirements for existing and future products/concepts
• Expand and develop marketing platforms.
• Generating reports on ROIs and key performance metrics.
• Ensure brand messages are consistent.
• Create marketing presentations.
• Collaborate with the sales function.
• Provide support to HR in planning specific appraisal system that describes the responsibilities and performance standards for each member of the Marketing team.
• Monitor and enforce industry best practices within the organization.
• Lead generation.

Qualification, Experience and Skills

• A minimum of a First Degree in related fields. Master's Degree and professional certifications NIMN, CIM, CIPR will be an added advantage.
• Minimum of 8-10 years work experience and at least three (3) years of progressive management experience in a marketing role.
• Excellent leadership and presentation skills
• Ability to motivate colleagues and inspire disparate stakeholders.
• Good analytical skills and solutions-oriented approach
• Good communication skills across all levels
• Proficient in MS Word, Excel and PowerPoint
• Age not more than 40 years