Marketing Associate at She Leads Africa

Description

• The Marketing Associate will manage the marketing functions for She Leads Africa events and training programs.

Responsibilities

• Serve as the lead content creator for promotion and publicity of events and training programs
• Establish and deliver leads and sales goals on a weekly and monthly basis
• Manage marketing and public relations strategies including media partnerships, influencers, and advertising for events
• Maintain a marketing calendar with a structured plan of marketing campaigns for each quarter
• Create “always on” campaigns to consistently market and build the SLA brand in target cities in advance of upcoming events
• Liaise with the content team to schedule marketing content
• Utilize data and analytics to drive decision making and advise content decisions
• Develop a deep understanding of our audience and how best to communicate with them

Requirements

• The ideal candidates will have an interest in building, growing and scaling communities
• You don't have to have official work experience doing this kind of work, but we want someone who is passionate about digital content and can learn quickly.
• If this role is for you, you'll be excited to work in a fast paced environment and committed to working until the job is done.

Specific Requirements include:

• Intellectual curiosity and an interest in learning new skills
• Excellent English writing skills and the ability to adapt and change your style of writing
• Experience in building and growing communities across markets using a variety of content, marketing and partnership strategies
• Knowledge of digital marketing strategies
• Social media savvy and being up to date on current trends
• Able to deliver on metrics-driven results and an understanding of analytics
• Graphic design and video editing skills are a major plus.

Commitment

• Full time position

Hours of work:

• 50 hours per week, usual working hours are from 9:00am - 6:00pm WAT.
• There will be a requirement from time to time to start work earlier or finish later as the role dictates.