Marketing & Branding Manager at Aluko & Oyebode

Job Description

•     Developing and implementing creative marketing strategies that will make an impact, support the brand and drive the Firm’s awareness.
•     Develop an annual marketing plan in conjunction with the Firm’s strategic objectives. This should detail the year’s activity to meet the Firm’s goals.
•     To manage the entire marketing plan cycle from strategic planning to tactical activities.
•     Managing the marketing budget on a day to day basis to deliver on all marketing and branding activities within the agreed budget.
•     Developing and maximizing third party relationships to deliver on brand objectives and strategies.
•     Responsible for research, monitoring and recording market trends within the legal industry/other industry sectors aimed at the design and implementation of strategies so as to secure retention of clients & acquisition of new business opportunities.Overall responsibility for creating brand awareness internally, in order to promote the Firm’s vision, mission statement and brand values within the working core.
•     Works collaboratively with staff members on branding guidelines, packaging of marketing proposals and other professional marketing materials in conformity with the Firm’s brand bible.
•     Overseeing the branding aspect of all CSR activities initiated by the
•     Design, development and management of the Alumni database.
•     Initiates brand strategy discussions aimed at meeting the Firm’s overall objectives.
•     Effective administration of the design, branding, implementation and provision of logistical support for the Firm’s Annual Retreats
•     Responsible for survey, recommendation and placement of orders for corporate gifts and other promotional items such as branded ID Cards, lanyards etc.
•     Development of marketing and brand theme and coordination of orders for branded apparel for Retreats, BOA Football Tournament and other office events.
•     Increasing the brand visibility at all events through the year including but not limited the Annual BOA Scholarship Award Event.
•     Responsible for creating a strategy for the use and updating of the Firm’s Resume & Profile.
•     Responsible for all media-related issues and acting as the Firm’s liaison with media agencies.
•     To analyse potential strategic partner relationships for effective marketing.

Qualification:

•     4 - 6 years branding & marketing experience in a professional environment.
•     University Degree in Business Administration, Accounting or Social Sciences
•     Demonstrate technical marketing skills
•     Extensive experience of developing, maintaining and delivering on marketing strategies to meet the Firm’s objectives.
•     A strong understanding of customer and market dynamics and requirements.
•     A proven ability to oversee all marketing and branding activities.
•     Excellent organisational and prioritisation skills
•     High levels of creativity