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  • Posted: Aug 15, 2019
    Deadline: Aug 23, 2019
  • MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lago...
    Read more about this company

    Analyst, Teen Segment

    Job Description

    • To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for Teen segment of the consumer market
    • Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager
    • Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the Teen segment
    • Monitor projects and ensure they are delivered to budget and on time.
    • Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNN’s Teen Segment customers.
    • Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
    • Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
    • Continuously identify, review and monitor demographic profiles of the Teen segment customers
    • Work with the Teen Segment Manager in the development of advertising/communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the Teen market place
    • Maintain and build the Teen brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.
    • Execute Teen Segment growth strategy in conjunction with Product, Brands and Communication, Digital as well as Value Added Services teams
    • Manage relationship with Finance and ensure funds are available for projects in line with budget.
    • Establish and maintain relationships with key teen influencers and customers
    • Provide stakeholders with relevant information needed for proper and timely evaluation of projects and plans.
    • Research Industry evolution & competition’s activities in order to Identify segment specific gaps and Strategies in order to exploit them to MTNNs advantage
    • Analyze relevant best practices and provide recommendations to Segment Manager, Teen.
    • Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
    • Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.

    Job Condition:   

    • Normal MTNN working conditions
    • May be required to work extended hours

    Experience & Training

    • First degree in any related discipline


    • 3 – 7 years experience in an area of specialisation; with experience working with others
    • Customer contact and understanding of consumers
    • Marketing plans, advertising materials and product life cycle monitoring
    • Experience in Telecommunications Industry/FMCG


    • Brand management
    • Project management
    • Media and Events planning

    Minimum qualification    

    • B.Sc, BA or HND

    Method of Application

    Interested and qualified? Go to MTN Nigeria on to apply
  • Send your application

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Average Salary at MTN Nigeria
₦ 207K from 82 employees

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