Social Media & Marketing Coordinator at UAC

Department: A&G
Reporting To: General Manager

Summary of Objective

• As the Social Media & Marketing Coordinator you will ensure a proactive approach to this function ensuring constant activity, creating and maintaining our Web Site & Social Media footprint. You will be required to create and publishing innovative marketing material & coordinate with the Sales Team in securing new business and sales.

Main Function and Responsibilities

• Create a new Web Platform for the Hotel and establish & maintain a Social Media Footprint across all diverse mediums.
• Assist in coordinating all marketing for the company and activities within the Marketing Plan.
• Assist/Stimulate the development of the Marketing Plan for the company in line with company strategy & objectives.
• Co-ordinate marketing campaigns with sales activities.
• With the General Manager manage the company’s marketing budget.
• Creation & publication of all marketing material for marketing plans.
• Maintains a database of contacts, which may be required by the General Manager.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• With the General Manager take responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.
• Ensures all outgoing correspondence is agreed, proof read before distribution ensuring material is innovative & of the highest standard.
• Sets up a commercial database according to specific sources, updates and maintains the systems accurately.
• Maintain current contact email database & research potential business.
• Monitor and track results of Email blasts and campaigns. Provide senior management with results.
• Produce and generate customer / associate surveys as required.
• Generate market & publicize invitations for training and appreciation events.
• Coordinate with other marketing agendas, manufacturers, and purchasing department to provide promos/web specials.
• Provide monthly product spotlights on website. Ensure company information is current. (Forms, location listings, contact information, etc.)
• Review and modify product descriptions to ensure effective descriptions, including features and benefits.
• Maintain product groups to allow an easy online ordering experience.
• Ensure up to date pictures are displayed and make sure hyperlinks are current.
• Track and review hits we receive on our website.
• Communicate to senior management what pages customers are exploring. Provide leads and potential targets. Provide sales with add-on sales opportunities.
• Assist in coordinating, setting up various events as needed.
• Any other duties assigned by the Dept. Head as well as Miscellaneous assignments/projects.

Education Competencies And Skills

• Excellent communication skills
• Excellent computer skills including strong design proficiency
• Social Media expertise

Personal Attributes:

• Creative and Conscientious
• Strong detail orientation
• Thorough and a Self-Starter
• Minimum qualification is BSC/HND